Sample Business Contracts


Purchase of Assets Agreement - Zale Canada Co. and Peoples Jewellers Corp.

Asset Purchase Forms



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                                 ZALE CANADA CO.

                               PURCHASE OF ASSETS

                                       OF

                          PEOPLES JEWELLERS CORPORATION





                                  JUNE 2, 1999









                               MORRIS/ROSE/LEDGETT
                            BARRISTERS AND SOLICITORS
                           161 BAY STREET, SUITE 2600
                          BCE PLACE, CANADA TRUST TOWER
                               TORONTO, ON M5J 2S1





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<PAGE>   2

                                TABLE OF CONTENTS


<TABLE>
<S>                                                                      <C>
ARTICLE 1 INTERPRETATION..................................................1

   1.1      DEFINED TERMS.................................................1
   1.2      CURRENCY......................................................6
   1.3      SECTIONS AND HEADINGS.........................................6
   1.4      NUMBER, GENDER AND PERSONS....................................6
   1.5      ACCOUNTING PRINCIPLES.........................................6
   1.6      ENTIRE AGREEMENT..............................................6
   1.7      TIME OF ESSENCE...............................................7
   1.8      APPLICABLE LAW AND AGENT FOR SERVICE..........................7
   1.9      SEVERABILITY..................................................7
   1.10     SUCCESSORS AND ASSIGNS........................................7
   1.11     AMENDMENTS AND WAIVERS........................................7
   1.12     INTERPRETATION................................................7
   1.13     DEFINITION OF KNOWLEDGE.......................................7
   1.14     SCHEDULES AND EXHIBITS........................................8

ARTICLE 2 PURCHASE AND SALE OF ASSETS.....................................9

   2.1      TRANSFER OF ASSETS............................................9
   2.2      EXCLUDED ASSETS..............................................11
   2.3      ASSUMED LIABILITIES..........................................12
   2.4      EXCLUDED LIABILITIES.........................................12
   2.5      PURCHASE PRICE...............................................13
   2.6      PURCHASE PRICE ADJUSTMENT - INVENTORY COUNT..................14
   2.7      ALLOCATION OF PURCHASE PRICE.................................15
   2.8      GST ELECTIONS................................................15
   2.9      TRANSFER TAXES...............................................15
   2.10     INCOME TAX ELECTION..........................................15
   2.11     REMITTANCE OF TAXES..........................................15

ARTICLE 3 CLOSING........................................................16

   3.1      TRANSFER.....................................................16
   3.2      CLOSING DATE.................................................16
   3.3      RISK OF LOSS.................................................16
   3.4      DELIVERIES OF SELLER.........................................16
   3.5      PROCEDURES FOR CONTRACTS NOT TRANSFERABLE....................18
   3.6      DELIVERIES OF PURCHASER......................................18

ARTICLE 4 REPRESENTATIONS AND WARRANTIES OF SELLER.......................19

   4.1      ORGANIZATION AND GOOD STANDING...............................19
   4.2      POWER AND AUTHORITY..........................................19
   4.3      BINDING EFFECT...............................................19
   4.4      NO OTHER AGREEMENTS TO PURCHASE..............................20
   4.5      NO VIOLATION; CONSENTS.......................................20
   4.6      CONSENTS AND APPROVALS.......................................20
   4.7      CANADIAN RESIDENCE...........................................20
   4.8      GST REGISTRATION.............................................20
   4.9      FINANCIAL STATEMENTS.........................................20
   4.10     LIABILITIES..................................................21
   4.11     TITLE TO ASSETS..............................................21
   4.12     REAL PROPERTY................................................21
   4.13     INTELLECTUAL PROPERTY........................................22
   4.13A    ENVIRONMENTAL MATTER.........................................23
</TABLE>

                                      (i)

<PAGE>   3

<TABLE>
<S>                                                                      <C>
   4.14     RECEIVABLES..................................................23
   4.15     CONTRACTS....................................................23
   4.16     ORDINARY COURSE OF THE BUSINESS..............................24
   4.17     LITIGATION...................................................25
   4.18     COMPLIANCE WITH LAWS.........................................25
   4.19     PERMITS AND LICENSES.........................................25
   4.20     TAXES........................................................26
   4.21     INSURANCE....................................................26
   4.22     EMPLOYEES....................................................26
   4.23     EMPLOYEE BENEFITS............................................27
   4.23A    ACCELERATED PAYMENTS.........................................27
   4.24     GOVERNMENT WITHHOLDINGS......................................27
   4.25     EMPLOYMENT PAYMENTS BY SELLER TO DATE OF CLOSING.............28
   4.26     WORKER'S COMPENSATION........................................28
   4.27     LABOUR MATTERS...............................................28
   4.28     HEALTH AND SAFETY............................................28
   4.29     BANK ACCOUNTS................................................28
   4.30     SUPPLIERS....................................................28
   4.31     INVENTORY....................................................28
   4.32     PRODUCT WARRANTIES ETC.......................................29
   4.33     INSOLVENCY PROCEEDINGS.......................................29
   4.34     BOOKS AND RECORDS............................................29
   4.35     YEAR 2000 COMPLIANCE.........................................29
   4.36     SCHEDULES....................................................29
   4.37     FULL DISCLOSURE..............................................29

ARTICLE 5 REPRESENTATIONS AND WARRANTIES OF PURCHASER AND ZALE...........29

   5.1      ORGANIZATION AND GOOD STANDING...............................29
   5.2      POWER AND AUTHORITY..........................................30
   5.3      BINDING EFFECT...............................................30
   5.4      NO VIOLATION; CONSENTS.......................................30
   5.5      CONSENTS AND APPROVALS.......................................30
   5.6      GST REGISTRATION.............................................30
   5.7      FULL DISCLOSURE..............................................30

ARTICLE 6 COVENANTS OF SELLER PENDING CLOSING............................30

   6.1      CONDUCT OF THE BUSINESS PENDING CLOSING......................30
   6.2      INTENTIONALLY DELETED........................................31
   6.3      ACCESS TO THE BUSINESS.......................................31
   6.4      UPDATES......................................................32
   6.5      DELIVERY OF BOOKS AND RECORDS................................32
   6.6      CHANGE THE USE OF NAME.......................................32

ARTICLE 7 CONDITIONS TO OBLIGATIONS OF PURCHASER.........................33

   7.1      REPRESENTATIONS AND WARRANTIES...............................33
   7.2      PERFORMANCE OF AGREEMENTS....................................33
   7.3      APPROVALS....................................................33
   7.4      CONSENTS AND APPROVALS OF THIRD PARTIES......................33
   7.5      NO INJUNCTIONS...............................................33
   7.6      ORDINARY COURSE OF BUSINESS..................................33
</TABLE>


                                      (ii)
<PAGE>   4

<TABLE>
<S>                                                                      <C>
ARTICLE 8 CONDITIONS TO OBLIGATIONS OF SELLER............................34

   8.1      REPRESENTATIONS AND WARRANTIES...............................34
   8.2      PERFORMANCE OF AGREEMENTS....................................34
   8.3      APPROVALS....................................................34
   8.4      CONSENTS AND APPROVALS OF THIRD PARTIES......................34
   8.5      NO INJUNCTIONS...............................................34

ARTICLE 9 TERMINATION....................................................34

   9.1      TERMINATION..................................................34
   9.2      CUT-OFF DATE.................................................35
   9.3      EFFECT OF TERMINATION........................................35

ARTICLE 10 OTHER AGREEMENTS OF THE PARTIES...............................35

   10.1     COMMERCIALLY REASONABLE EFFORTS..............................35
   10.2     BROKERS; EXPENSES............................................35
   10.3     PUBLICITY AND CONFIDENTIALITY................................35
   10.4     TRANSFERRED EMPLOYEES........................................36
   10.5     EXCLUSIVITY..................................................36
   10.6     BULK SALES ACT...............................................37
   10.7     TAX RETURNS AND AUDITS.......................................37
   10.8     LITIGATION:..................................................38
   10.9     REIMBURSEMENT OF EXPENSES FOR SELLER POST-CLOSING............38
   10.10    ACKNOWLEDGEMENT..............................................38

ARTICLE 11 SURVIVAL OF REPRESENTATIONS, WARRANTIES AND INDEMNIFICATION...39

   11.1     SURVIVAL OF REPRESENTATIONS AND WARRANTIES...................39
   11.2     NON-WAIVER...................................................40
   11.3     INDEMNIFICATION BY SELLER....................................40
   11.4     INDEMNIFICATION BY PURCHASER.................................40
   11.5     ADMINISTRATION OF THIRD PARTY CLAIMS.........................41
   11.6     MONETARY LIMITATIONS.........................................41
   11.7     INSURANCE AND TAX LIMITATION.................................42
   11.8     SET-OFF UNDER ESCROW AGREEMENT...............................42
   11.9     EXCLUSION OF OTHER RIGHTS....................................42
   11.10    OBLIGATIONS OF ZALE..........................................42

ARTICLE 12 MISCELLANEOUS.................................................42

   12.1     NOTICES......................................................42
   12.2     REASONABLE EFFORTS TO SETTLE DISPUTES........................44
   12.3     ARBITRATION..................................................44
   12.4     WAIVER; AMENDMENT............................................45
   12.5     FURTHER ASSURANCES...........................................45
   12.6     COUNTERPARTS; FAX SIGNATURES.................................46
</TABLE>


                                     (iii)
<PAGE>   5

                            ASSET PURCHASE AGREEMENT

     THIS ASSET PURCHASE AGREEMENT (the "Agreement") is made and entered into
this 2nd day of June, 1999, by and between ZALE CORPORATION, a Delaware
corporation ("Zale"), ZALE CANADA CO., a Nova Scotia corporation ("Purchaser"),
and PEOPLES JEWELLERS CORPORATION, an Ontario corporation ("Seller").

                                    RECITALS:

A. Seller is engaged in the retail sale of fine jewelry and watches throughout
Canada and all business which is incidental or ancillary thereto (collectively,
the "Business").

B. Pursuant to the terms and conditions contained herein, Seller desires to sell
to Purchaser, and Purchaser desires to purchase from Seller, substantially all
of the property and assets owned, leased or licensed by Seller and used by
Seller in connection with the operation of the Business.

     NOW, THEREFORE, FOR AND IN CONSIDERATION of the premises, the mutual
promises, covenants and agreements contained herein, and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
Parties hereby agree as follows:

                                   ARTICLE 1
                                 INTERPRETATION

1.1 DEFINED TERMS. For the purposes of this Agreement, unless the context
otherwise requires, the following terms shall have the respective meanings set
out below and grammatical variations of such terms shall have corresponding
meanings:

     (a)  "ACT" means the Business Corporations Act (Ontario) as in effect on
          the date hereof;

     (b)  "AFFILIATE" has the meaning given to that term in the Act;

     (c)  "AGREEMENT" means this asset purchase agreement and all Schedules and
          Exhibits attached hereto and which are incorporated herein by
          reference;

     (d)  "ASSETS" has the meaning set out in section 2.1;

     (e)  "ASSUMED LIABILITIES" has the meaning set out in section 2.3;

     (f)  "ASSUMPTION AGREEMENT" has the meaning set out in section 3.6(b);

     (g)  "AUDITED FINANCIAL STATEMENTS" means the audited financial statements
          of Seller as of March 28, 1998 and March 27, 1999, including the notes
          thereto and the report of Seller's auditors thereon, copies of which
          are annexed hereto as Schedule 4.9;
<PAGE>   6

                                      -2-


     (h)  "BILL OF SALE" has the meaning set out in section 3.4(a);

     (i)  "BNS" has the meaning set out in section 3.4(j);

     (j)  "BNS LEASE" means the Scotia Leasing Lease-Fixed Rate between Seller
          and BNS dated April 5, 1999.

     (k)  "BOOK INVENTORY" has the meaning set out in section 2.6(a);

     (l)  "BRACEWELL CONSULTING AGREEMENT" means the consulting agreement
          between J.A. Bracewell Consulting Inc. and Seller dated December 19,
          1997, as amended by agreement dated January 12, 1999;

     (m)  "BULK SALES LEGISLATION" has the meaning set out in section 10.6;

     (n)  "BUSINESS" has the meaning set out in paragraph A under the heading
          "Recitals" on page 1 of this Agreement;

     (o)  "BUSINESS DAY" means any day, other than a Saturday or a Sunday, on
          which the main branch of Bank of Nova Scotia in Toronto is open for
          business;

     (p)  "CLOSING" means the completion of the transaction of purchase and sale
          contemplated in this Agreement;

     (q)  "CLOSING DATE" means June 2, 1999 or such other date as Seller and
          Purchaser may mutually determine;

     (r)  "COMMISSIONER" means the Commissioner of Competition appointed under
          the Competition Act (Canada), as amended from time to time;

     (s)  "COMPETITION ACT APPROVAL" means either

          (i)  the issuance of an Advance Ruling Certificate by the Commissioner
               under section 102 of the Competition Act (Canada); or

          (ii) receipt by Purchaser of written notification from the
               Commissioner;

          to the effect that the Commissioner is satisfied that he would not
          have sufficient grounds upon which to apply to the Competition
          Tribunal for an order under section 92 of the Competition Act (Canada)
          with respect to the transaction contemplated by this Agreement;

     (t)  "CONSIGNMENT INVENTORY" has the meaning set out in section 4.11;

     (u)  "CONTRACT" has the meaning set out in section 2.1(e);

     (v)  "CREDIT AGREEMENT" has the meaning set out in section 2.4(d);

<PAGE>   7

                                      -3-


     (w)  "CUT-OFF DATE" has the meaning set out in section 9.2;

     (x)  "DISPUTE" has the meaning set out in section 12.2;

     (y)  "EFFECTIVE TIME" means 12:01 a.m. (Toronto time) on May 23, 1999;

     (z)  "EMPLOYEE PLANS" has the meaning set out in section 4.23;

     (aa) "EMPLOYEES" has the meaning set out in section 4.22;

     (bb) "ENVIRONMENTAL LAW" means the common law, any law, bylaw, order,
          ordinance, ruling, regulation, certificate, approval or consent of any
          applicable federal, provincial or municipal government, governmental
          department, agency or regulatory authority or any court of competent
          jurisdiction, relating to protection of the environment or public
          health;

     (cc) "ENVIRONMENTAL PERMITS" has the meaning set out in section 4.13A;

     (dd) "ESCROW AGENT" means CIBC Mellon Trust Company;

     (ee) "ESCROW AGREEMENT" means an escrow agreement substantially in the form
          of Exhibit A dated as of the Closing Date entered into among Seller,
          Purchaser and Escrow Agent;

     (ff) "ETA" means Part IX of the Excise Tax Act (Canada), as amended from
          time to time;

     (gg) "EXCLUDED ASSETS" has the meaning set out in section 2.2;

     (hh) "EXCLUDED LIABILITIES" has the meaning set out in section 2.4;

     (ii) "FACILITY LEASES" has the meaning set out in section 4.12;

     (jj) "GST" means all taxes payable under the ETA or under any provincial
          legislation similar to the ETA, and any reference to a specific
          provision of the ETA or any such provincial legislation shall refer to
          any successor provision thereto of like or similar effect;

     (kk) "INDEMNIFIED PARTY" has the meaning set out in section 11.5;

     (ll) "INDEMNIFYING PARTY" has the meaning set out in section 11.5;

     (mm) "INTELLECTUAL PROPERTY" has the meaning set out in section 2.1(c);

     (nn) "INTERIM FINANCIAL STATEMENTS" means the unaudited financial
          statements of Seller as at and for the two month period ended May 22,
          1999;

     (oo) "INVENTORY AGENT" has the meaning set out in section 2.6;

<PAGE>   8

                                      -4-


      (pp)  "INVENTORY COST" has the meaning set out in section 2.6(a);

      (qq)  "LAWS" has the meaning set out in section 4.18;

      (rr)  "LEASED ASSETS" has the meaning set out in section 4.11;

      (ss)  "LEASE ASSIGNMENT AGREEMENT" has the meaning set out in section
            3.4(h);

      (tt)  "LICENCES" has the meaning set out in section 4.19;

      (uu)  "LIENS" means any encumbrance, lien, charge, hypothec, pledge,
            mortgage, title retention agreement, adverse claim, security
            interest of any nature, or any other arrangement or condition, in
            each case which, in substance, secures payment or performance of an
            obligation;

      (vv)  "LOSSES" means all claims, demands, losses, damages, liabilities,
            costs, penalties, fines, and expenses of any kind or nature
            (including, without limitation, all legal and other professional
            fees and disbursements, interest and penalties);

      (ww)  "MATERIAL CONTRACT" means

            (i)   any Contract involving payments to or by Seller in excess of
                  $10,000; or

            (ii)  any Contract the original term of which extends beyond one
                  year and which cannot be terminated by Seller without penalty
                  on less than 30 days notice;

      (xx)  "OPERATING CREDIT" has the meaning given to such term in the Credit
            Agreement dated as of September 24, 1993 between Seller and BNS, as
            amended;

      (yy)  "PARTIES" means, collectively, Seller, Purchaser and Zale, and
            "PARTY" means any one of them;

      (zz)  "PERMITTED ENCUMBRANCES" means the Liens set out in Schedule
            1.1(zz);

      (aaa) "PHYSICAL INVENTORY" has the meaning set out in section 2.6

      (bbb) "PREMISES" means the premises leased under the Facility Leases as
            set out in Schedule 4.12;

      (ccc) "PRINCIPAL RESTRICTIVE COVENANT AGREEMENT" has the meaning set out
            in section 3.4(f);

      (ddd) "PROCEEDING" has the meaning set out in section 10.8(a);

      (eee) "PROHIBITED TRANSACTION" has the meaning set out in section 10.5;

      (fff) "PURCHASE PRICE" has the meaning set out in section 2.5;

<PAGE>   9

                                      -5-


      (ggg) "PURCHASER CLAIM" has the meaning set out in section 11.3;

      (hhh) "PURCHASE PRICE ADJUSTMENT" has the meaning set out in section 2.6;

      (iii) "REAL PROPERTY" has the meaning set out in section 4.12;

      (jjj) "RECEIVABLES" has the meaning set out in section 2.1(f);

      (kkk) "RECONCILIATION" has the meaning set out in section 2.6;

      (lll) "SAMPSON CONSULTING AGREEMENT" means the consulting agreement
            between Patrick Sampson & Associates and Seller dated February 16,
            1998 as extended by the agreement dated February 16, 1999.

      (mmm) "SELLER RESTRICTIVE COVENANT AGREEMENT" has the meaning set out in
            section 3.4(e);

      (nnn) "SUPPLEMENT" has the meaning set out in section 6.4;

      (ooo) "SYSTEMS AND SOFTWARE" means computer hardware, software and
            firmware owned, licensed or leased by Seller and used in connection
            with the Business;

      (ppp) "TAX ACT" means the Income Tax Act (Canada), as amended from time to
            time;

      (qqq) "THIRD PARTY CLAIM" has the meaning set out in section 11.5;

      (rrr) "TIME OF CLOSING" has the meaning set out in section 3.2;

      (sss) "TRANSFERRED EMPLOYEES" has the meaning set out in section 10.4;

      (ttt) "YEAR 2000 COMPLIANT" means with respect to any of the Systems and
            Software, that the Systems and Software are able to correctly:

            (i)   process date and time related data without causing any
                  processing interruptions, abnormal terminations, or changes in
                  performance characteristics including, without limitation,

                  (A)   process date and time related data before, during and
                        after January 1, 2000, accepting date and time input,
                        providing date and time output, and performing ongoing
                        operations on dates and times and portions of dates and
                        times including, but not limited to, calculating,
                        comparing and sequencing of dates and times (in both
                        forward and backward operations spanning century
                        boundaries); and

                  (B)   process leap year calculations including, but not
                        limited to, identification of leap years, interval
                        calculations (in both forward and backward operations
                        spanning century boundaries), day-in-year

<PAGE>   10

                                      -6-


                        calculation, day-of-the-week calculations, and
                        week-of-the-year calculations; and

                  (ii)  process and manipulate all date and time related
                        functions including, without limitation,

                        (A)   manipulate all date and time related input in a
                              manner that resolves ambiguity as to century, and

                        (B)   store, retrieve and provide output of date and
                              time related data in a manner that is unambiguous
                              as to century.

      (uuu) "YEAR 2000 PLAN" has the meaning set out in section 4.35.

1.2 CURRENCY. Unless otherwise indicated, all dollar amounts in this Agreement
are expressed in Canadian funds.

1.3 SECTIONS AND HEADINGS. The titles, captions and headings contained in this
Agreement are inserted for convenience of reference only and are not intended to
be a part of or to affect in any way the meaning or interpretation of this
Agreement. Numbered or lettered Articles, sections, Schedules and Exhibits
herein contained refer to Articles, sections, Schedules and Exhibits of this
Agreement unless otherwise expressly stated. The words "herein," "hereof,"
"hereunder," "hereby," "this Agreement" and other similar references shall be
construed to mean and include this Agreement and all amendments to this
Agreement unless the context shall clearly indicate or require otherwise.

1.4 NUMBER, GENDER AND PERSONS. In this Agreement, words importing the singular
number only shall include the plural and vice versa, words importing gender
shall include all genders and words importing persons shall include individuals,
corporations, partnerships, associations, trusts, unincorporated organizations,
governmental bodies and other legal or business entities of any kind whatsoever.

1.5 ACCOUNTING PRINCIPLES. Any reference in this Agreement to generally accepted
accounting principles refers to generally accepted accounting principles that
have been established in Canada, including those approved from time to time by
the Canadian Institute of Chartered Accountants or any successor body thereto.

1.6 ENTIRE AGREEMENT. This Agreement, any agreement, document or instrument
delivered pursuant hereto and the confidentiality agreement referred to in
section 10.3 contain the entire agreement and understanding concerning the
subject matter hereof among the Parties and specifically supersede any other
agreement or understanding among the Parties related to the subject matter
hereof including, without limitation, the letter of intent dated March 16, 1999
between Seller and Zale. There are no conditions, covenants, agreements,
representations, warranties or other provisions, express or implied, collateral,
statutory or otherwise, relating to the subject hereof except as herein provided
or as provided for in any agreement, document or instrument delivered pursuant
hereto, or in such confidentiality agreement. If there is any inconsistency or
conflict between the provisions of this Agreement and the provisions of any


<PAGE>   11

                                      -7-


agreement, document or instrument delivered pursuant hereto, the provisions of
this Agreement shall prevail.

1.7 TIME OF ESSENCE. Time shall be of the essence of this Agreement.

1.8 APPLICABLE LAW AND AGENT FOR SERVICE. This Agreement shall be construed,
interpreted and enforced in accordance with, and the respective rights and
obligations of the parties shall be governed by, the laws of the Province of
Ontario and the federal laws of Canada applicable therein, and each Party
irrevocably and unconditionally submits to the non-exclusive jurisdiction of the
courts of such province and all courts competent to hear appeals therefrom. Zale
hereby appoints Chris Eustace, a partner with the law firm Morris/Rose/Ledgett,
as agent for service of process with respect to any matter arising under or
related to this Agreement or any agreement, document or instrument delivered
pursuant hereto, or the confidentiality agreement referred to in section 10.3.

1.9 SEVERABILITY. If any provision of this Agreement shall be held void,
voidable, invalid or inoperative by a court of competent jurisdiction, no other
provision of this Agreement shall be affected as a result thereof, and,
accordingly, the remaining provisions of this Agreement shall remain in full
force and effect as though such void, voidable, invalid or inoperative provision
had not been contained herein.

1.10 SUCCESSORS AND ASSIGNS. This Agreement shall be binding upon and shall
inure to the benefit of the Parties and their respective successors and
permitted assigns. None of the Parties may assign this Agreement, in whole or in
part, without the prior written consent of the other Parties provided, however,
that Purchaser may assign this Agreement to a subsidiary of Zale at any time
prior to the Time of Closing without the consent of Seller; provided further,
that any such assignment shall not relieve Purchaser or Zale of any liability or
obligation hereunder. Any attempted assignment not in accordance herewith shall
be null and void and of no force or effect.

1.11 AMENDMENTS AND WAIVERS. No amendment or waiver of any provision of this
Agreement shall be binding on any Party unless consented to in writing by such
Party. No waiver of any provision of this Agreement shall constitute a waiver of
any other provision nor shall any waiver constitute a continuing waiver unless
otherwise provided.

1.12 INTERPRETATION. This Agreement shall not be construed more strictly against
any Party hereto regardless of which Party is responsible for its preparation,
it being agreed that this Agreement was fully negotiated by the Parties.

1.13 DEFINITION OF KNOWLEDGE. Any reference in this Agreement or in any
certificate delivered pursuant hereto to Seller's knowledge (whether to "the
best of" Seller's knowledge or other similar expressions relating to the
knowledge or awareness of Seller) means all matters which any officer of Seller
actually knew or should reasonably have known after making diligent inquiry of:

      (a)   Carolyn Leonetti, in respect of financial matters;

      (b)   Pat Sampson, in respect of the Premises and the Facility Leases;

<PAGE>   12

                                      -8-


      (c)   Judy Bracewell, in respect of Systems and Software forming part of
            the Intellectual Property; and

      (d)   Anna DiRuscio and Susan Stitt, in respect of Employees and Employee
            Plans.

For purposes hereof, the officers of Seller are E. Duff Scott, Clare R.
Copeland, Howard E. Board, Dominic Guglielmi, Mary Kreuk, Tanya Boyd-Saffran and
Brian C. Land.

1.14 SCHEDULES AND EXHIBITS. The following Schedules and Exhibits are attached
to and form part of this Agreement:

          Schedule 1.1(zz)  -  Permitted Encumbrances
          Schedule 2.1(i)   -  Prepaid Expenses
          Schedule 2.1(j)   -  Telephone Numbers, etc.
          Schedule 2.3      -  Assumed Liabilities
          Schedule 2.7      -  Allocation of Purchase Price
          Schedule 3.4(g)   -  Security Interests to be Released
          Schedule 3.4(n)   -  BNS Lease - Payout Calculation
          Schedule 4.6      -  Seller Consents and Approvals
          Schedule 4.9      -  Financial Statements
          Schedule 4.11     -  Inventory on Consignment
          Schedule 4.12     -  Facility Leases and Lease Summaries
          Schedule 4.13     -  Intellectual Property
          Schedule 4.14     -  Receivables Written Off
          Schedule 4.15     -  Material Contracts
          Schedule 4.16     -  Ordinary Course of Business
          Schedule 4.17     -  Litigation
          Schedule 4.19     -  Permits and Licences
          Schedule 4.21     -  Insurance
          Schedule 4.22     -  Employees
          Schedule 4.22A    -  Employee Loans to be Assigned
          Schedule 4.22B    -  Employee Share Purchase Loans
          Schedule 4.23     -  Employee Benefits
          Schedule 4.23A    -  Accelerated Payments
          Schedule 4.26     -  Workers' Compensation
          Schedule 4.29     -  Bank Accounts
          Schedule 4.32     -  Product Warranties, etc.
          Schedule 4.35     -  Year 2000 Plan
          Exhibit A         -  Form of Escrow Agreement
          Exhibit B         -  Form of Bill of Sale and General Conveyance
          Exhibit C         -  Form of Seller's Counsel's Opinion
          Exhibit C1        -  Forms of Local Counsel Opinions
          Exhibit D         -  Form of Seller Restrictive Covenant Agreement
          Exhibit E         -  Form of Principal Restrictive Covenant Agreement
          Exhibit F         -  Form of Assumption Agreement
          Exhibit G         -  Form of Troutman Sanders LLP Opinion
<PAGE>   13

                                      -9-


      Exhibit H  -  Form of Morris/Rose/Ledgett Opinion
      Exhibit I  -  Form of Lease Assignment Agreement
      Exhibit J  -  Form of BNS Certificate
      Exhibit K  -  Form of Employee Release
      Exhibit L  -  Form of Offer of Employment (Share Purchase Loan Employees)
      Exhibit M  -  Form of BNS Release
      Exhibit N  -  Form of Offer of Employment (T. Boyd-Saffran and E. McGrath)

                                   ARTICLE 2
                           PURCHASE AND SALE OF ASSETS

2.1 TRANSFER OF ASSETS. Upon the terms and subject to the conditions contained
herein, effective as at the Effective Time, Seller shall sell, assign and convey
to Purchaser, and Purchaser shall purchase from Seller, all of its right, title
and interest in and to the Assets, free and clear of any and all Liens save and
except for the Permitted Encumbrances. For purposes of this Agreement, "Assets"
shall mean all of the assets, properties and rights existing on the Closing Date
owned, leased or licensed by Seller and used by Seller in connection with the
operation of the Business, other than the Excluded Assets, whether real or
personal, tangible or intangible, of every kind and description and wheresoever
situate including, without limitation, the following:

      (a)   all cash on hand (including the cash float at each of the Premises),
            amounts on deposit in bank accounts, amounts held in trust for or on
            behalf of Seller, cheques, credit card receipts and other cash
            equivalents and marketable securities, including cash on hand of
            Seller, collected as GST, provincial sales taxes and Employee source
            deductions;

      (b)   all machinery, equipment, vehicles, office equipment, computer
            hardware, furniture, fixtures and other tangible personal property;

      (c)   all registered and unregistered trademarks, trademark applications,
            service marks, logos, trade dress, trade names, business names,
            patents, patent applications, copyrightable works, copyrights,
            processes, designs, inventions, customer lists, dealer networks,
            trade secrets, know-how, computer programs and software (and to the
            extent assignable, all rights under licences and other agreements
            and instruments relating thereto), trade secrets, confidential
            business information, and other intellectual property owned or
            licensed and used by Seller in connection with the operation of the
            Business, including, without limitation, the names "Peoples
            Jewellers" and "Mappins Jewellers," and to the extent assignable all
            of Seller's rights in and to any intellectual property licensed to
            Seller by any other person (all of the foregoing referred to
            collectively as "Intellectual Property") including, without
            limitation, the Intellectual Property referred to in Schedule 4.13;

      (d)   to the extent assignable, all Licences;

<PAGE>   14

                                      -10-


      (e)   to the extent assignable, all of Seller's rights under all
            agreements, covenants, options, chattel leases, guaranties, orders
            or contracts (other than Facility Leases and any agreement,
            covenant, option, chattel lease, guarantee or contract relating to
            the Excluded Assets or the Excluded Liabilities) for the provision
            of goods or services and other similar instruments and arrangements,
            whether oral or written, to which Seller is a party or by which
            Seller or its assets (other than Excluded Assets) are bound
            (collectively, the "Contracts") including, without limitation, those
            referred to in Schedule 4.15;

      (f)   all accounts receivable, notes receivable, book debts, amounts due
            from suppliers (including volume discount rebates and the net
            realizable value of warranty claims) undelivered refunds including
            any duty drawback and any other tax refunds (except for refunds in
            respect of Seller's income or capital taxes and those refunds
            relating to any of the other taxes referred to in section 2.4(b),
            the processing of which has not been commenced prior to the Closing
            Date) and other receivables and debts due or accruing due to Seller
            in connection with the Business including the Employee receivables
            set forth in Schedule 4.22A but excluding the Employee receivables
            set forth in Schedule 4.22B, and the benefit of all rights under all
            security documents, instruments and other agreements relating
            thereto (collectively, "Receivables");

      (g)   all inventories, merchandise, stock-in-trade, finished goods,
            work-in-process, raw materials, supplies, packaging materials and
            spare and replacement parts;

      (h)   to the extent assignable, all of Seller's rights under the Facility
            Leases set forth in Schedule 4.12, together with all of Seller's
            rights in the leasehold improvements relating thereto;

      (i)   all prepaid expenses and all prepaid security and other deposits
            which included, as at March 27, 1999, those referred to in Schedule
            2.1(i);

      (j)   all telephone and facsimile numbers which included, as of April 1,
            1999, those referred to in Schedule 2.1(j) and all e-mail addresses
            and Internet websites, domain names and addresses including, without
            limitation, those listed in Schedule 2.1(j);

      (k)   all books and records (other than the books and records of Peoples
            Jewellers Limited, the minute books of Seller, the income and
            capital tax books and records of Seller and books and records of
            Seller required by law to be retained by the Seller, copies of which
            books and records will be made available to Purchaser upon request),
            including, without limitation, customer lists and databases, sales
            records, price lists and catalogues, sales literature, advertising
            material, marketing materials, manufacturing data, production
            records, employee manuals, personnel records, supply records,
            inventory records and correspondence files related thereto (together
            with, in the case of any such information that is stored
            electronically, the media on which the same is stored);

<PAGE>   15

                                      -11-


      (l)   all claims, refunds, causes of action, choses in action, rights of
            recovery, rights of set off and rights of recoupment relating to the
            Business or any of the other Assets (except in respect of Seller's
            income or capital tax refunds and those refunds relating to any of
            the other taxes referred to in section 2.4(b), the processing of
            which has not been commenced prior to the Closing Date) against any
            other person and the full benefit of all warranties and warranty
            rights (express, implied or otherwise) against manufacturers,
            suppliers or sellers which apply to any of the other Assets;

      (m)   all goodwill related to the Business, together with the exclusive
            right for Purchaser to represent itself as carrying on the Business
            in succession to Seller and the right to use any words indicating
            that the Business is so carried on, including the exclusive right to
            use the names "Peoples Jewellers" and "Mappins Jewellers", or any
            variation thereof, as part of the corporate name, business name or
            style under which the Business or any part thereof is carried on by
            Purchaser; and

      (n)   all other tangible and intangible assets of any kind or description,
            wherever located, that are owned and used by Seller in connection
            with the operation of the Business.

2.2 EXCLUDED ASSETS. Only the following assets (the "Excluded Assets") are being
retained by Seller and not sold to Purchaser pursuant to this Agreement:

      (a)   the books and records of Peoples Jewellers Limited;

      (b)   the minute books and corporate records of Seller;

      (c)   the original income and capital tax books and records of Seller;

      (d)   books and records of Seller required by law to be retained by
            Seller;

      (e)   any refunds in respect of Seller's income or capital tax and those
            refunds relating to any of the other taxes referred to in section
            2.4(b), the processing of which has not commenced prior to the
            Closing Date;

      (f)   any amounts owing to Seller by Employees or former employees of
            Seller or Peoples Jewellers Limited in respect of share purchase
            loans made to such persons by Seller or Peoples Jewellers Limited
            (predecessor to the Business), including those referred to in
            Schedule 4.22B;

      (g)   all insurance policies relating to directors and officers liability
            including, without limitation, Chubb Insurance Company of Canada
            Policy Number 8141-57-98C, American Home Insurance Company Policy
            Number 4492108 and Reliance Insurance Company Policy Number TDO
            0002730 and all insurance policies providing life insurance for E.
            Duff Scott, Clare R. Copeland or Howard E. Board

<PAGE>   16
                                      -12-

            including, without limitation, Canada Life Assurance Company Policy
            Numbers 3338841, 3338843 and 3338847;

      (h)   the 1998 Audi A6, the 1998 Toyota Camry XLE and the 1998 Cadillac
            Seville STS Sedan leased by Seller pursuant to the Motor Vehicle
            Lease between Foss National Leasing (a division of Roy Foss Motors
            Ltd.) and Seller dated November 16, 1993;

      (i)   the shareholders agreement relating to Seller;

      (j)   the option agreement pursuant to which BNS holds options to acquire
            shares in Seller; and

      (k)   the direction from KPMG Inc. (formerly Peat Marwick Thorne Inc.) in
            its capacity as Receiver and Manager of Peoples Jewellers Limited
            ("KPMG") to, among others, Seller and dated January 23, 1998 and the
            assignment agreement made as of the 8th day of August, 1998 between
            KPMG and Seller.

2.3 ASSUMED LIABILITIES. Upon the terms and subject to the conditions contained
herein and subject to the Closing, Purchaser shall assume and shall pay,
satisfy, perform, discharge and fulfil, as and from the Effective Time, all of
the liabilities and obligations of Seller with respect to the Business and the
Assets (other than the Excluded Liabilities) (collectively, the "Assumed
Liabilities") listed on Schedule 2.3 in accordance with their respective terms.

2.4 EXCLUDED LIABILITIES. Notwithstanding anything else contained herein to the
contrary, Purchaser shall not assume and shall have no obligation to pay,
satisfy, perform, discharge or fulfil any of the following liabilities or
obligations of Seller (whether known or unknown, liquidated or unliquidated,
contingent or fixed) other than the Assumed Liabilities (collectively, the
"Excluded Liabilities"). The Excluded Liabilities shall remain the liabilities
and obligations of Seller and shall not be assumed by Purchaser pursuant hereto
(regardless of whether any such liabilities or obligations are disclosed in this
Agreement). Seller hereby agrees that it shall fully and timely pay, satisfy,
perform and discharge all of the Excluded Liabilities in accordance with their
respective terms. Without limiting the generality of the foregoing, Excluded
Liabilities include the following:

      (a)   any liability or obligation related to the Excluded Assets;

      (b)   any liability or obligation for any of Seller's income or capital
            taxes owed by Seller and, subject to section 2.9, any liability or
            obligation for any sales, use, excise, GST or other taxes
            (including, without limitation, income taxes, withholding taxes and
            employment and payroll taxes) arising prior to or in connection with
            the consummation of the transactions contemplated by this Agreement,
            other than those liabilities and obligations of Seller included in
            Assumed Liabilities referred to in section 2.3;

<PAGE>   17

                                      -13-


      (c)   except as otherwise expressly provided for herein, any liability or
            obligation of Seller for costs and expenses incurred in connection
            with this Agreement and the transactions contemplated hereby;

      (d)   any liability or obligation of Seller under the Credit Agreement
            dated as of September 24, 1993 between Seller and BNS, as amended
            (the "Credit Agreement") including, without limitation, liabilities
            and obligations relating to the Term Credit and the Vendor Take-Back
            Note (as those terms are defined in the Credit Agreement) but
            excluding liabilities and obligations relating to the Operating
            Credit;

      (e)   any liability or obligation of Seller in respect of the employee
            share purchase loan arrangements with Seller including, without
            limitation, those on Schedule 4.22B;

      (f)   any liability or obligation of Seller relating to the guaranty by
            Seller of any third party obligations;

      (g)   if Euan McGrath and Tanya Boyd-Saffran accept Purchaser's offers of
            employment made in accordance with section 10.4, any liability or
            obligation arising out of the transactions contemplated by this
            Agreement including, without limitation, in respect of the change of
            control arrangements between each of Euan McGrath and Tanya
            Boyd-Saffran and Seller;

      (h)   any liability or obligation in respect of Euan McGrath and Tanya
            Boyd-Saffran if either one does not accept Purchaser's offer of
            employment made in accordance with section 10.4 and substantially in
            the form of Exhibit N;

      (i)   any liability or obligation in respect of any Employee listed in
            Schedule 4.22B who rejects the Purchaser's offer of employment made
            in accordance with section 10.4 and substantially in the form of
            Exhibit N; and

      (j)   any liability or obligation in respect of the sale by Seller of the
            real property located on Sparks Street, Ottawa, Ontario.

2.5 PURCHASE PRICE. Subject to the terms and conditions contained herein, the
aggregate purchase price payable by Purchaser to Seller for the Assets shall be
$115,000,000 (the "Purchase Price"), subject to adjustment pursuant to sections
2.6 and 10.2. At Closing, the Purchase Price shall be paid as follows:

      (a)   $110,000,000 (less any adjustment pursuant to sections 2.6 and 10.2)
            by bank draft payable to Seller or by wire transfer of immediately
            available funds to such bank account as may be designated to
            Purchaser in writing by Seller at least two (2) Business Days prior
            to the Closing; and

      (b)   $5,000,000 by bank draft payable to Escrow Agent or by wire transfer
            of immediately available funds to an account designated to Purchaser
            by the Escrow Agent at least two (2) Business Days prior to the
            Closing, such $5,000,000 to be

<PAGE>   18

                                      -14-


            held (and released) by Escrow Agent pursuant to the terms of the
            Escrow Agreement

2.6 PURCHASE PRICE ADJUSTMENT - INVENTORY COUNT.

      (a)   For purposes hereof, the following terms shall have the following
            meanings:

            (i)   "BOOK INVENTORY" shall mean the amount of the Seller's
                  inventory as per the Seller's accounting records as at the
                  physical inventory cut-off date, valued at Inventory Cost net
                  of reserves for damages, break-up or gold melt; but before any
                  reserves for "shrink" or obsolescence; such reserves being
                  listed on Seller's books and determined in accordance with
                  past practice applied on a consistent basis; and

            (ii)  "INVENTORY COST" shall mean the weighted average specific cost
                  of each individual item or article of merchandise determined
                  by Seller's SAP inventory system and in accordance with
                  generally accepted accounting principles.

      (b)   Prior to the Closing, the Parties shall cause Western Inventory
            Service or such other independent person or entity as the Parties
            may mutually agree (the "Inventory Agent") to conduct a physical
            count of Seller's inventory located at the Premises (the "Physical
            Inventory"). For the purposes hereof, Seller's inventory shall
            include all inventory on hand including Consignment Inventory. Any
            damaged inventory or inventory sent out for repair and listed on the
            store's repair log will be included in the count and identified with
            a specific location code which will allow for a separate detailed
            listing of all such inventory. Purchaser shall have the right to
            monitor any and all portions of the Physical Inventory. The
            Inventory Agent will use its best efforts to complete the Physical
            Inventory during the period from May 13 through May 19, 1999. The
            Seller shall properly identify to the Inventory Agent all
            merchandise that is not of quality useable and saleable in the
            ordinary course of the Business (the "Excluded Inventory") and the
            Inventory Agent shall be instructed not to include such Excluded
            Inventory in the Physical Inventory.

      (c)   Immediately following the Inventory Count, the Parties shall prepare
            a reconciliation of the Seller's inventory (the "Reconciliation")
            comparing the amount of the Physical Inventory to the amount of
            inventory prior to any reserve listed on Seller's books as at the
            physical inventory cut-off date. In preparing the Reconciliation,
            the Parties shall initially value the Physical Inventory at the
            retail price and a comparison shall be made to the retail book
            inventory for each location. A preliminary overage or shortage will
            be calculated for each location using cost of sales percentage for
            the month of April 1999 applied against the above-noted retail
            overage or shortage.

            A cumulative summary of such overages and shortages will be
            maintained during the period of the physical counts. The final
            valuation for each location's Physical

<PAGE>   19

                                      -15-


            Inventory will be made using the Inventory Cost for each item.
            Damaged inventory or inventory sent out for repair and identified
            during the physical count will be revalued in aggregate at Inventory
            Cost net of an appropriate provision for damages, break-up or gold
            melt in accordance with the Seller's historical accounting practice
            for this type of merchandise and as agreed to by Purchaser. The
            aggregate Physical Inventory valued at Inventory Cost net of
            appropriate provisions for damages, break-up or gold melt will be
            compared to the Seller's Book Inventory. If there is a shortage as
            determined above, and if the amount of this shortage exceeds the sum
            of "shrink" reserves listed on Seller's books plus 0.5% of the Book
            Inventory; then the excess amount will be considered as the final
            inventory shortfall subject to a purchase price adjustment. The
            Purchase Price shall accordingly be reduced by the amount of such
            final inventory shortfall (such amount, the "Purchase Price
            Adjustment") and the allocation provided for in section 2.7 shall
            accordingly be adjusted. The Parties agree that the Closing is
            conditional upon the Physical Inventory and the Reconciliation
            having been completed and all matters in respect of Physical
            Inventory having been resolved to the satisfaction of the Parties in
            accordance herewith.

      (d)   The cost of the Physical Inventory shall be borne by Purchaser.

2.7 ALLOCATION OF PURCHASE PRICE. Seller and Purchaser agree to allocate the
Purchase Price among the Assets in accordance with Schedule 2.7 and to report
the sale and purchase of the Assets for all federal, provincial and local tax
purposes in a manner consistent with such allocation, subject to any adjustment
made pursuant to Sections 2.6 and 10.2 hereof.

2.8 GST ELECTIONS. Purchaser and Seller shall elect jointly under subsection
167(1) of the ETA and section 75 of the Quebec Sales Tax ("QST") legislation, in
the form prescribed for purposes of each of those sections, in respect of the
sale and transfer of the Assets hereunder, and the Purchaser shall file such
election in its GST and QST returns, respectively for its reporting period that
includes the Closing Date.

2.9 TRANSFER TAXES. Purchaser shall be liable for and shall pay all federal and
provincial sales taxes (including any retail sales taxes), GST and all other
taxes, duties, fees or other like charges of any jurisdiction properly payable
in connection with the transfer of the Assets by Seller to Purchaser, excluding
any income taxes for which Seller is liable in connection with such transfer.
Where applicable, Purchaser shall have the right to furnish to Seller at the
Time of Closing appropriate certificates, exempting such transfer of Assets from
any such taxes, duties, fees and other like charges.

2.10 INCOME TAX ELECTION. Purchaser and Seller agree to elect jointly in the
prescribed form under section 22 of the Tax Act as to the sale of the accounts
receivable and any other debt receivables described in section 22 of the Tax Act
and to designate in such election the amount equal to the portion of the
Purchase Price allocated to such receivables pursuant to section 2.7 hereof as
the consideration paid by the Purchaser therefor.

2.11 REMITTANCE OF TAXES. Purchaser shall prepare and file all applicable
returns, filings and reports relating to, and shall remit, all taxes or
withholdings collected or deducted by Seller prior

<PAGE>   20

                                      -16-


to the Closing Date and not required to be filed or remitted prior to the
Closing Date including, without limitation, all sales, use or excise taxes, all
GST, all employee income taxes, employment insurance contributions, Canada
Pension Plan contributions, Quebec Pension Plan contributions, provincial
employer and employee health taxes and other taxes and deductions.

                                   ARTICLE 3
                                    CLOSING

3.1 TRANSFER. Subject to the terms and conditions hereof and to the Closing, the
transfer of the Assets hereunder shall be deemed to take effect as at the
Effective Time.

3.2 CLOSING DATE. Subject to the terms and conditions hereof, the Closing shall
be held at the offices of Purchaser's Canadian counsel, Morris/Rose/Ledgett,
located at Suite 2600, 161 Bay Street, Toronto, Ontario M5J 2S1 Canada, at 10:30
a.m. local time on the Closing Date, or at such other time (the "Time of
Closing") or place as the Parties shall mutually agree.

3.3 RISK OF LOSS. From the date hereof up to the Time of Closing, the Assets
shall be and remain at the risk of Seller. If, prior to the Time of Closing, all
or any part of the Assets that are necessary to carry on the Business as
currently conducted are destroyed or damaged by fire or any other casualty or
shall be appropriated, expropriated or seized by governmental or other lawful
authority, unless Purchaser terminates its obligations under this Agreement as
contemplated by section 9.1, Purchaser shall complete the purchase without
reduction of the Purchase Price, in which event all proceeds of insurance or
compensation for expropriation or seizure received by Seller prior to the
Closing Date shall be transferred to Purchaser at the Closing and all right and
claim of Seller to any such amounts not received by Seller by the Closing Date
shall be assigned at the Closing to Purchaser.

3.4 DELIVERIES OF SELLER. At the Closing, Seller shall deliver to Purchaser each
of the following:

      (a)   A bill of sale and general conveyance substantially in the form of
            Exhibit B (the "Bill of Sale"), and such other assignments, notices,
            documentation and other instruments of transfer and conveyance, in
            form and substance reasonably satisfactory to Purchaser, necessary
            to sell, transfer and assign the Assets to Purchaser; provided that
            the terms of such other assignments, notices, documents and
            instruments of transfer and conveyance are consistent with terms of
            this Agreement.

      (b)   A copy of the Escrow Agreement executed by Seller.

      (c)   An opinion of Stikeman, Elliott, counsel to Seller, dated as of the
            Closing Date, addressed to Purchaser, substantially in the form of
            Exhibit C, together with opinions of local counsel in support
            thereof substantially in the forms attached as Exhibit C1.
<PAGE>   21

                                      -17-


      (d)   A certificate of an officer of Seller (without personal liability),
            in form and substance reasonably satisfactory to Purchaser, dated as
            of the Closing Date, certifying to the fulfilment of the conditions
            set forth in sections 7.1, 7.2 and 7.6.

      (e)   A restrictive covenant agreement substantially in the form of
            Exhibit D (the "Seller Restrictive Covenant Agreement") which has
            been executed by Seller.

      (f)   A restrictive covenant agreement substantially in the form of
            Exhibit E (the "Principal Restrictive Covenant Agreement") which has
            been executed by Clare R. Copeland and Howard E. Board.

      (g)   A release and discharge of the security interests set forth in
            Schedule 3.4(g), and, if appropriate, a waiver by such secured
            parties of compliance with Bulk Sales Legislation, all in form and
            substance satisfactory to Purchaser, acting reasonably.

      (h)   A lease assignment agreement executed by Seller, substantially in
            the form of Exhibit I (the "Lease Assignment Agreement"), in respect
            of all Facility Leases containing, or together with, any applicable
            required consent to the assignment, if obtained prior to the Closing
            Date.

      (i)   An assignment of the employment agreements between Seller and each
            of Clare R. Copeland, Howard E. Board, E. Duff Scott and Mary Kreuk
            together with the applicable consent to such assignment required
            under each such agreement, in form and substance reasonably
            satisfactory to Purchaser.

      (j)   A certificate from Bank of Nova Scotia ("BNS") confirming that as at
            the Closing Date, it has not exercised its option rights to acquire
            and hold, directly or indirectly, shares in the capital of Seller
            and confirmation that as at the Closing Date it is not an
            "Affiliate" of Seller as defined in the Competition Act (Canada),
            substantially in the form of Exhibit J.

      (k)   Copies of the Interim Financial Statements, together with any other
            information reasonably requested by Purchaser in respect thereof.

      (l)   A Statement of Expenses and corresponding Purchase Price Adjustment
            in accordance with Section 10.2, together with such supporting
            documentation as is reasonably requested by Purchaser in respect
            thereof.

      (m)   An Assignment of the BNS Lease together with consent of BNS to such
            assignment, in form and substance satisfactory to Purchaser, acting
            reasonably.

      (n)   Upon payment to BNS of the amount set forth in Schedule 3.4(n) in
            respect of the BNS Lease, a release substantially in the form of
            Exhibit M, from BNS in favour of Seller and Purchaser of any
            liabilities and obligations pursuant to the BNS Lease and of any
            right, title or interest of BNS in the Assets leased thereunder.

      (o)   INTENTIONALLY DELETED

<PAGE>   22

                                      -18-


      (p)   Copies of Articles of Amendment, in registerable form, changing
            names of Seller and any of its Affiliates that include the words
            "Peoples Jewellers" or any part thereof, together with any required
            filing fee, and cancellations of all business name registrations
            held by Seller (in registerable form) all in form and substance
            satisfactory to Purchaser, acting reasonably.

      (q)   An assignment of the Sampson Consulting Agreement and the Bracewell
            Consulting Agreement together with consents to such assignments, in
            form and substance satisfactory to Purchaser, acting reasonably.

      (r)   An assignment of the consulting agreements between Seller and each
            of Dennis Hunkin and Bassani Technical Solutions together with
            consents to such assignments, in form and substance satisfactory to
            Purchaser, acting reasonably.

      (s)   Certificate(s) issued by the Minister of Revenue of Ontario under
            subsection 6(1) of the Retail Sales Tax Act (Ontario) and by
            comparable government agencies in such other applicable
            jurisdictions where the Business is conducted.

      (t)   Evidence satisfactory to Purchaser that Seller has reduced the
            amount of the Operating Credit payable by Seller on Closing pursuant
            to section 3.6(g) by an amount equal to the Excess Cash Flow Payment
            of $3,468,000.00 paid by Seller to BNS on March 11, 1999.

3.5 PROCEDURES FOR CONTRACTS NOT TRANSFERABLE. If any Contract or Facility Lease
is not assignable or transferable either by virtue of the provisions thereof or
under applicable law without the consent of some other person or entity and such
consents are not obtained by Seller at or before the Closing, nothing in this
Agreement and the related instruments of transfer shall be construed as an
assignment or transfer of such Contract or Facility Lease. Instead, Seller shall
(i) at the request and expense and under direction of Purchaser continue to hold
such non-assigned Contracts and Facility Leases in trust for the benefit of
Purchaser and promptly pay over to Purchaser all monies collected by or paid to
Seller in respect of every such non-assigned Contract and Facility Lease; and
(ii) use all reasonable efforts to obtain any such required consents not
previously obtained as soon as reasonably possible after the Closing or
otherwise obtain for Purchaser the practical benefit of such property or rights.

3.6 DELIVERIES OF PURCHASER. At the Closing, Purchaser shall pay the Purchase
Price (as adjusted pursuant to sections 2.6, and 10.2) in accordance with
section 2.5 and shall deliver to Seller each of the following:

      (a)   A copy of the Escrow Agreement executed by Purchaser and Escrow
            Agent.

      (b)   An assumption agreement, substantially in the form of Exhibit F (the
            "Assumption Agreement") executed by Purchaser.

      (c)   Each of the Seller Restrictive Covenant Agreement and the Principal
            Restrictive Covenant Agreement executed by Purchaser.

<PAGE>   23

                                      -19-


      (d)   An opinion of Troutman Sanders, LLP, United States counsel to Zale,
            dated as of the Closing Date, substantially in the form of Exhibit
            G.

      (e)   An opinion of Morris/Rose/Ledgett, Canadian counsel to Purchaser and
            Zale, dated as of the Closing Date, substantially in the form of
            Exhibit H.

      (f)   A certificate of an officer of Purchaser (without personal
            liability), in form and substance reasonably satisfactory to Seller,
            dated as of the Closing Date, certifying to the fulfilment of the
            conditions set forth in sections 8.1 and 8.2;

      (g)   A bank draft payable to BNS or wire transfer of immediately
            available funds to such bank account as may be designated to
            Purchaser in writing by BNS at least two (2) Business Days prior to
            the Closing in an amount equal to the amount owing by Seller to BNS
            pursuant to the Operating Credit as of 11:59 p.m. on the day
            immediately preceding the Closing Date;

      (h)   A bank draft payable to BNS or wire transfer of immediately
            available funds to such bank account as may be designated to
            Purchaser in writing by BNS at least two (2) Business Days prior to
            the Closing in an amount equal to the amount set forth in Schedule
            3.4(n); and

      (i)   The Lease Assignment Agreement executed by Purchaser.

                                   ARTICLE 4
                    REPRESENTATIONS AND WARRANTIES OF SELLER

      Seller hereby represents and warrants to the Purchaser as follows and
acknowledges that Purchaser is relying on such representations and warranties in
entering into this Agreement and in consummating the transactions contemplated
herein:

4.1 ORGANIZATION AND GOOD STANDING. Seller is a corporation organized and
existing under the laws of the Province of Ontario and has the corporate power
to own or lease its assets and property, to carry on the Business as now being
conducted by it and Seller is duly qualified as a corporation to do business in
each jurisdiction in which the nature of the Business or the Assets makes such
qualification necessary.

4.2 POWER AND AUTHORITY. Seller has the requisite corporate power and authority
to enter into this Agreement, to perform its obligations hereunder and to
consummate the transactions contemplated hereby. The execution and delivery of
this Agreement and the consummation of the transactions contemplated hereby have
been duly authorized by all necessary corporate action on the part of Seller and
Seller's shareholders, and no other corporate proceedings on the part of Seller
or Seller's shareholders are necessary to authorize the execution, delivery and
performance of this Agreement by Seller.

4.3 BINDING EFFECT. This Agreement has been duly executed and delivered by
Seller and constitutes a legal, valid and binding obligation of Seller,
enforceable in accordance with its

<PAGE>   24

                                      -20-


terms, except as enforcement may be limited by bankruptcy, insolvency and other
laws affecting the rights of creditors generally and except that equitable
remedies may be granted only in the discretion of a court of competent
jurisdiction.

4.4 NO OTHER AGREEMENTS TO PURCHASE. No person other than Purchaser has any
written or oral agreement or option or any right or privilege (whether by law,
pre-emptive or contractual) capable of becoming an agreement or option for the
purchase or acquisition from Seller of any of the Assets, other than inventory
sold by Seller in the ordinary course of the Business.

4.5 NO VIOLATION; CONSENTS. Neither the execution and delivery of this Agreement
by Seller, nor the performance by Seller of its obligations hereunder, will:

      (a)   violate or conflict with any provision of the articles (including
            any amendments thereto) or by-laws or resolutions of the board of
            directors (or any committee thereof) or shareholders of Seller;

      (b)   breach or otherwise constitute or give rise to a default under any
            Contract;

      (c)   violate any Laws;

      (d)   violate any Licences; or

      (e)   create or impose any Lien, encumbrance or adverse claim of any kind
            on any of the Assets other than any such Lien, encumbrance or
            adverse claim in favour of Purchaser or Zale arising pursuant to
            this Agreement.

4.6 CONSENTS AND APPROVALS. There is no requirement to make any filing with,
give any notice to or to obtain any licence, permit, certificate, registration,
authorization, consent or approval of, any governmental or regulatory authority
as a condition to the lawful consummation of the transactions contemplated by
this Agreement, except for the filings, notifications, licences, permits,
certificates, registrations, consents and approvals described in Schedule 4.6 or
that relate solely to the identity of Purchaser or the nature of any business
carried on by Purchaser. There is no requirement under any Material Contract or
Facility Lease to give any notice to, or to obtain the consent or approval of,
any party to any Material Contract or Facility Lease to the consummation of the
transactions contemplated by this Agreement, except for the notifications,
consents and approvals described in Schedule 4.6 or Schedule 4.12 or referred to
in the insurance policies listed in Schedule 4.21.

4.7 CANADIAN RESIDENCE. Seller is not a non-resident of Canada for purposes of
the Tax Act.

4.8 GST REGISTRATION. Seller is a registrant for purposes of the ETA whose
registration number is 13632-6246RT0001.

4.9 FINANCIAL STATEMENTS. Attached hereto as Schedule 4.9 are true, correct and
complete copies of the Audited Financial Statements. The Audited Financial
Statements were prepared in accordance with generally accepted accounting
principles consistently applied, and, subject to the

<PAGE>   25

                                      -21-


BNS Lease being deemed to be a capital lease subsequent to March 27, 1999,
present fairly in all material respects the assets and liabilities and the
financial position of Seller as of the dates indicated therein and the results
of operations of Seller for the periods covered thereby. The Interim Financial
Statements will have been prepared in accordance with generally accepted
accounting principles consistently applied, except for the change in accounting
methodology for inventory (which change does not affect the accuracy of such
Interim Financial Statements), and will present fairly in all material respects
the assets and liabilities and the financial position of Seller as of the date
indicated therein and the results of operations of Seller for the period covered
thereby subject to adjustments to be made at the end of Seller's current fiscal
year in the ordinary course of preparing Seller's audited financial statements
for such fiscal year consistent with past practice.

4.10 LIABILITIES. Seller does not have any debt, liability, or obligation of any
kind related to the Business, that, in accordance with generally accepted
accounting principles, are required to be reflected in its financial statements,
except (a) those reflected in the most recent Audited Financial Statements, and
(b) liabilities incurred since the date of the most recent Audited Financial
Statements in the ordinary course of business consistent with past practices and
those relating to the BNS Lease which have been disclosed to Purchaser and any
liabilities incurred in connection with items 1, 4, 5 or 6 on Schedule 4.16.
Seller does not have any obligations (absolute or contingent) to provide funds
on behalf of, or to guarantee or assume any debt, liability or obligation of,
any person or entity.

4.11 TITLE TO ASSETS. Except for the Permitted Encumbrances set forth on
Schedule 1.1(zz), Seller owns all of the Assets, other than the Premises, the
Consignment Inventory, the Leased Assets and the Intellectual Property that is
licensed by Seller, free and clear of all Liens. Schedule 4.11 identifies, as of
the date of this Agreement, any inventory held by Seller on consignment,
merchandise on approval or other similar arrangement (collectively, the
"Consignment Inventory"). Schedule 4.11 also identifies, as of the date of this
Agreement, all of the leased tangible personal property used by Seller in the
conduct of the Business (collectively, the "Leased Assets"). The Assets
constitute all assets (other than the Excluded Assets) needed to conduct the
Business substantially in accordance with past practices. As of the date of this
Agreement, Seller has the right to use all of the Leased Assets in connection
with the operation of the Business pursuant to valid lease arrangements and
Seller has provided to Purchaser a true and complete copy of each such written
lease arrangement that is a Material Contract and all amendments, variations and
extensions thereto. All of the machinery, equipment, vehicles, office equipment,
computer hardware, furniture and fixtures included in the Assets are in good
repair and operating condition, having a regard to their use and age (normal
wear and tear excepted).

4.12     REAL PROPERTY.

      (a)   Seller does not own and has not agreed to acquire any fee simple
            interest in any real property.

      (b)   Schedule 4.12 lists all of the leased locations in respect of which
            Seller has entered into a lease, agreement to lease, or other form
            of tenancy agreement and, in certain cases, lease amending
            agreements, extensions, renewals and other

<PAGE>   26

                                      -22-


            related agreements (the "Facility Leases") of real property (the
            "Real Property") used, or to be used, by Seller in the operation of
            the Business. Save and except for any encumbrances registered
            against any owner's title to the Real Property and for Permitted
            Encumbrance, Seller's interest in the leasehold estate of all the
            Premises is not subject to any Lien and, subject to any limitations
            contained in any Facility Lease relating to the Premises, Seller has
            the exclusive right to possess, use and occupy the Premises free
            from any easement or other restriction of any kind. Except as set
            forth on Schedule 4.12, each Facility Lease is in good standing and
            is valid, in full force and effect and contains the entire agreement
            between each party and Seller has neither given nor received any
            notice of default, termination, or partial termination under any
            Facility Lease, which notice is currently outstanding, and there is
            no existing or continuing breach or default by Seller or, to the
            knowledge of Seller, any other party in the performance or payment
            of any obligation under any Facility Lease and Seller has complied
            in all material respects with the provisions of each Facility Lease.
            Schedule 4.12 also lists all of the locations in respect of which
            Seller has made an offer to lease to the owner, which offer to lease
            if accepted will constitute an agreement to lease on the terms set
            out therein.

      (c)   Seller has not assigned, subleased or granted any right in rem of
            occupation or otherwise in respect of any portion of the Premises to
            any person or entity except for Seller's sublease of the Premises at
            Park Royal Shopping Centre in North Vancouver, British Columbia.

      (d)   Subject to the terms of the Facility Leases, none of the Premises
            are subject to any easement, right of way, license, grant, building
            or use restriction, exception, reservation, limitation or other
            impediment which adversely interferes with or impairs the present
            and continued use thereof in the operation of the Business in a
            manner consistent with past practices, and Seller enjoys peaceful
            and undisturbed possession of all the Premises.

      (e)   Schedule 4.12 sets out the parties to each of the Facility Leases,
            their expiry dates, any options to renew, the locations of the
            leased premises and the rates of Minimum (net) Rent payable
            thereunder.

      (f)   Seller has provided to Purchaser access to its files to review a
            true and complete copy of each Facility Lease and all amendments,
            variations and extensions thereto.

      (g)   There are no unresolved disputes of a material nature between Seller
            and any party to a Facility Lease.

4.13 INTELLECTUAL PROPERTY. Schedule 4.13 contains a correct and complete list
as at April 27, 1999 of all Intellectual Property owned or licensed and used by
Seller in connection with the operation of the Business and indicates whether
such Intellectual Property is owned by or licensed to Seller. Except as referred
to on Schedule 4.17, Seller owns all rights to use, or holds a valid license to
use, all such Intellectual Property. Without limiting the generality of the
foregoing, Seller owns all right, title and interest in and to the names
"Peoples Jewellers" and

<PAGE>   27

                                      -23-


"Mappins Jewellers" except as specifically referred to on Schedule 4.17. To the
knowledge of Seller and except as specifically referred to on Schedule 4.17,
Seller has not violated or infringed any patent, copyright, trade secret,
trademark, service mark or other intellectual property rights of any other
person or entity, and there are no claims pending or to the knowledge of Seller,
threatened against Seller asserting that the use of any Intellectual Property by
Seller infringes the rights of any other person or entity. Seller has not made
or asserted any claim of violation or infringement of any Intellectual Property
against any other person or entity, and Seller is not aware of any such
violation or infringement. Seller has not granted any outstanding licenses or
other rights to any Intellectual Property to any person or entity. Seller has
provided to Purchaser a true and complete copy of all written agreements, and
all amendments or variations thereto pursuant to which Seller has licensed from
any person or entity any of the Intellectual Property.

4.13A ENVIRONMENTAL MATTERS. During Seller's occupancy of the Premises pursuant
to each Facility Lease, Seller and those for whom in law it is responsible have
complied in all material respects with Environmental Laws as they affect the
Premises.

Seller has obtained all licences, permits, approvals, consents, certificates,
regulations and other authorizations ("Environmental Permits") under
Environmental Laws required for the operation of the Business, all of which are
described in Schedule 4.19 and all such Environmental Permits are valid,
subsisting and in good standing and Seller is not in default or breach of any
such Environmental Permits, which default or breach would have a material
adverse effect on the Assets or the Business, and no proceeding is pending or,
to the best of knowledge of Seller, threatened, to revoke or limit such
Environmental Permits. All hazardous substances (as that term is defined under
any Environmental Laws) and all other wastes and other materials and substances
used in whole or in part by Seller in respect of the Business are used, stored
and disposed of in compliance with all Environmental Laws, except to the extent
that any such non-compliance would not have a material adverse effect on the
Assets or the Business.

4.14 RECEIVABLES. All Receivables owned by or due to Seller are valid and
represent bona fide claims against debtors for sales made, services performed or
other charges, and, subject to any claims under any warranties or otherwise
which may arise in the ordinary course of the Business, all of the goods
delivered and services performed that gave rise to such Receivables were
delivered or performed in all material respects in accordance with the
applicable Contracts. To Seller's knowledge, no Receivables are subject to any
defenses, counterclaims or rights of off-set, and Seller expects that all of
such Receivables (net of any reserves therefor on Seller's books) will be
collected in the ordinary course of the Business. Except as set forth on
Schedule 4.14, Seller has not written off any such Receivables since March 27,
1999, except for non-material write-offs in the ordinary course of the Business
consistent with past practices.

4.15 CONTRACTS. Schedule 4.15 contains a list of all Material Contracts to which
Seller is a party or by which Seller or any of the Assets is bound. Each
Contract to which Seller is a party or by which Seller or any of its Assets is
bound, was entered into in the ordinary course of the Business and is in full
force and effect. Seller is entitled to all benefits under such Contracts and,
except as set forth in Schedule 4.15, has neither given nor received any notice
of default, termination or partial termination under any such Contract, which
notice is currently outstanding, and there is no existing or continuing breach
or default by Seller or, to the knowledge of Seller,

<PAGE>   28

                                      -24-


any other party in the performance or payment of any obligation under any
Contract. Seller has complied in all material respects with the provisions of
each Contract. In addition, neither the Business nor Seller is bound by any
non-competition agreement or similar restrictive covenant except that, as of
Closing, Seller will be bound by Seller Restrictive Covenant Agreement. Seller
has provided to Purchaser a true and complete copy of each Material Contract
listed in Schedule 4.15 and all amendments, variations and extensions relating
thereto (except for any Material Contracts relating to key repair vendors listed
in Schedule 4.15 provided; however, the form of such contract has been provided
to Purchaser).

4.16 ORDINARY COURSE OF THE BUSINESS. Except as set forth on Schedule 4.16,
Seller has operated the Business in the ordinary course of business consistent
with past practices since December 31, 1998. Without limiting the generality of
the foregoing, and except as set forth on Schedule 4.16, since December 31,
1998:

      (a)   there has been no material adverse change in the Business or in the
            Assets, liabilities, results of operations, cash flow or financial
            condition of Seller;

      (b)   there has been no destruction or loss of or to any of the Assets or
            properties of Seller, except for any destruction or losses which
            individually and in the aggregate do not have a material adverse
            effect on the Business;

      (c)   there has been no sale, transfer or other disposition of any
            material asset of Seller, other than in the ordinary course of
            business consistent with past practices;

      (d)   the books, accounts and records of Seller have been maintained in
            the usual, regular and ordinary manner on a basis consistent with
            prior years;

      (e)   there has been no labour dispute, organizational effort by any
            union, unfair labor practice charge or employment discrimination
            charge, nor institution or, to the knowledge of the Seller,
            threatened institution of any effort, complaint or other proceeding
            in connection therewith, involving Seller or otherwise materially
            adversely affecting the operation of the Business;

      (f)   there has been no amendment, termination or waiver of any right of
            Seller under any Material Contract or Licence, other than in the
            ordinary course of business consistent with past practices;

      (g)   there has been no: (i) increase in the compensation or in the rate
            of compensation or commissions payable or to become payable by
            Seller to any director, officer, employee, salesman, independent
            contractor or agent of Seller, other than in the ordinary course of
            the Business consistent with past practices; or (ii) increase in any
            payment of or commitment to pay any bonus, profit sharing or other
            extraordinary compensation to any officer, director, salesman,
            agent, independent contractor or employee of Seller, other than in
            the ordinary course of business consistent with past practices;

<PAGE>   29

                                      -25-


      (h)   there has been no Lien created on or in any of the Assets or assumed
            by Seller with respect to any of the Assets or the Business, other
            than in the ordinary course of business consistent with past
            practices;

      (i)   there has been no creation of, amendment to or contribution, grant,
            payment or accrual for or to the credit of any employee of Seller
            with respect to any bonus, incentive compensation, deferred
            compensation, profit sharing, retirement, pension, group insurance
            or other benefit plan, or any union, employment or consulting
            agreement or arrangement, other than in the ordinary course of
            business consistent with past practices;

      (j)   there has not been any forward purchase commitments in excess of the
            requirements of the Business for normal operating inventories or at
            prices higher than the current market prices;

      (k)   there has not been any forward sales commitments or any failure to
            satisfy any accepted order for goods or services other than in the
            ordinary course of business consistent with past practices;

      (l)   there has not been any change in the accounting or tax practices
            followed by Seller;

      (m)   there has not been any change adopted in the depreciation or
            amortization policies or rates; or any change in the credit terms
            offered to customers of, or by suppliers to, the Business; and

      (n)   Seller has not incurred any indebtedness for any liabilities or paid
            for or prepaid any liabilities incurred other than in the ordinary
            course of business consistent with past practices.

4.17 LITIGATION. Except as set forth on Schedule 4.17, there is no litigation,
action, suit, proceeding, arbitration, mediation, hearing or governmental
investigation pending or, to Seller's knowledge, threatened by or against Seller
or the Business. Except as set forth on Schedule 4.17, no judgement, award,
order or decree has been rendered against Seller which is still outstanding or,
to Seller's knowledge, threatened against or involving Seller or the Business.

4.18 COMPLIANCE WITH LAWS. Seller is currently in compliance with and has in the
past complied with all statutes, laws, rules, regulations, orders, decrees and
ordinances applicable to it or the operation of the Business (collectively, the
"Laws") except to the extent any such non-compliance would not have a material
adverse effect on the Assets or the Business and no notice, claim, charge,
complaint, action, suit, proceeding, investigation or hearing has been received
by Seller which is still outstanding or, to the Seller's knowledge, filed,
commenced or threatened against Seller alleging any such violation.

4.19 PERMITS AND LICENSES. Seller holds all required permits, licenses,
registrations, approvals and authorizations from all governmental or regulatory
authorities which are necessary to conduct the Business in a manner consistent
with its past practices (the "Licences") and all of

<PAGE>   30

                                      -26-


the Licences are listed on Schedule 4.19. Each Licence is valid, subsisting and
in good standing and Seller is not in default or breach of any Licence which
default or breach would have a material adverse effect on the Assets or the
Business, and to the knowledge of Seller, no proceeding is pending or threatened
to revoke or limit any Licence.

4.20 TAXES. Seller has paid all applicable Taxes with respect to any period of
time prior to the date hereof, except for Taxes accrued but not yet due and
payable. Seller has collected or deducted at source all applicable Taxes
required to be collected or deducted at source prior to the date hereof. Seller
has made adequate provision for Taxes accrued but not yet due and payable. No
notice of assessment or reassessment and no notice of any pending action,
proceeding or claim, relating to Taxes payable or collectable in respect of the
Business has been received by Seller. No extension of a statute of limitations
relating to Taxes is in effect with respect to Seller. For purposes of this
section 4.20, "Tax and Taxes" shall include any taxes, fees, levies, duties,
charges, premiums, contributions or similar assessments (including interest,
penalties and additions) imposed by or payable to any governmental or other
taxing authority, whether foreign, federal, state, provincial, local or
otherwise.

4.21 INSURANCE. Schedule 4.21 contains a complete list and description
(including the expiration date, premium amount and coverage thereunder) of all
policies of insurance and bonds presently maintained by Seller with respect to
the Assets and the Business. All material terms, obligations and provisions of
each of such policies and bonds have been complied with, all premiums due
thereon have been paid, and no notice of cancellation with respect thereto has
been received by Seller. To Seller's knowledge, no state of facts exists with
respect to which Seller would file any insurance claim other than any insurance
claim which would be made in the ordinary course of the Business consistent with
past practices. Seller has provided Purchaser with a complete list of all claims
made within the last three (3) years and all pending claims under any policies
of property and casualty insurance and bonds maintained by Seller.

4.22 EMPLOYEES. Schedule 4.22 contains a true and complete list of the names,
titles, and salaries or hourly rates, date of hire, bonus arrangements and
commissions of each full-time and part-time employee of Seller as of April 30,
1999 (collectively, the "Employees"). The list includes all persons who,
pursuant to applicable workers' compensation, employment standards or similar
legislation or otherwise at law or in equity are employees of Seller and all
employees of Seller who have been laid off but retain recall or reinstatement
rights pursuant to any statute. Except as indicated on Schedule 4.22, none of
the Employees has a written employment agreement with Seller or any oral
contract of employment which is not terminable on the giving of reasonable
notice and/or severance pay in accordance with applicable law and, to the
knowledge of Seller, no inducements to accept employment with the Seller were
offered to any of the Employees which have the effect of materially increasing
the period of notice of termination to which any such Employee is entitled.
Schedule 4.22A contains a true and correct list of all loans owing by Employees
(or former employees) and a summary of the terms of such loan and the security,
if any, granted in respect thereof (except share purchase loans initially
outstanding to Peoples Jewellers Limited).


<PAGE>   31

                                      -27-


Schedule 4.22B contains a true and complete list of all current Employees of
Seller who have entered into employee loan arrangements with Seller in respect
of share purchase loans which were outstanding to Peoples Jewellers Limited.

Also set forth in Schedule 4.22 is a complete list of all independent
consultants who are presently engaged by Seller to provide services at Seller's
head office located at 1440 Don Mills Road, Toronto, Ontario pursuant to any
written Material Contract.

No notice has been received by Seller of any complaint filed by any of the
Employees or any independent consultant against Seller claiming that Seller has
violated the Employment Standards Act (Ontario), the Human Rights Code (Ontario)
(or any applicable employment standards or human rights or similar legislation
in the other jurisdictions in which the Business is conducted) or of any
complaints to or proceedings before any court, tribunal or governmental
authority of any kind involving any of the Employees and Seller, except as
disclosed in Schedule 4.22. There are no outstanding orders or charges against
Seller under the Occupational Health and Safety Act (Ontario) (or any applicable
occupational health and safety legislation in the other jurisdictions in which
the Business is conducted). All levies, assessments and penalties made against
Seller pursuant to the Workplace Safety and Insurance Act (Ontario) (and any
applicable workers' compensation legislation in the other jurisdictions in which
the Business is conducted) which are due and payable have been paid by Seller.

4.23 EMPLOYEE BENEFITS. Schedule 4.23 lists all bonus, stock option, stock
purchase, restricted stock, incentive, deferred compensation, retiree medical or
life insurance, supplemental retirement, pension, severance or other benefit
plans, programs or arrangements to which Seller is a party or which are
maintained, contributed to or sponsored by Seller for the benefit of any current
or former employee, officer or director of Seller (the "Employee Plans"). Seller
is not in default in any material respect of any of its obligations under the
Employee Plans. Each Employee Plan has been maintained in compliance in all
material respects with its terms and the requirements prescribed by any and all
statutes, orders, rules and regulations that are applicable to such Employee
Plan. Seller has provided to Purchaser a true and complete copy of each Employee
Plan.

4.23A ACCELERATED PAYMENTS. Except as set forth in Schedule 4.23A, none of the
Material Contracts contain any obligation to make a "change of control" payment
to employees or consultants of Seller (including without limitation, severance,
so-called "parachute" payments, bonuses or otherwise) or result in the
acceleration of time of payment or vesting of any benefits under any Material
Contract or give rise to any right of termination, or acceleration of
indebtedness, under any Material Contract, or give rise to any restriction or
limitation under any Material Contract.

4.24 GOVERNMENT WITHHOLDINGS. Seller has deducted and remitted to the relevant
governmental authority all income taxes, employment insurance contributions,
Canada Pension Plan contributions, Quebec Pension Plan contributions, provincial
employer or employee health tax remittances and any taxes or deductions or other
amounts which it is required by statute or Contract to deduct and remit to any
governmental authority, prior to the date hereof.


<PAGE>   32

                                      -28-


4.25 EMPLOYMENT PAYMENTS BY SELLER TO DATE OF CLOSING. All accruals for unpaid
vacation pay, premiums for unemployment insurance, health premiums, Canada
Pension Plan premiums, accrued wages, salaries and commissions with respect to
the Employees and payments by Seller under the Employee Plans have been
accurately reflected in all material respects in the books and records of
Seller.

4.26 WORKER'S COMPENSATION. There are no Employees in receipt of or who have
outstanding claims for benefits under any long term disability or workers'
compensation plan or arrangement or any other form of disability benefit
program, other than those Employees identified on Schedule 4.26.

4.27 LABOUR MATTERS. Seller has not entered into any collective bargaining with
any union or labour organization. There is no certification application
outstanding with respect to the Employees. Except as disclosed in Schedule 4.17
or 4.22, there is no grievance proceeding relating to the Employees or
arbitration proceeding (in respect of such a grievance) or governmental
proceeding relating to the Employees pending, nor, to the knowledge of Seller,
is there any such proceeding threatened against Seller which might have a
material adverse effect on the conduct of the Business.

4.28 HEALTH AND SAFETY. To the knowledge of Seller, the Premises are in
compliance, in all material respects, with applicable occupational health and
safety legislation and regulations and are not subject to any orders or
directions of an occupational health and safety authority or similar body which
might have a material adverse effect on the conduct of the Business.

4.29 BANK ACCOUNTS. Schedule 4.29 lists the names and addresses of every bank
and other institution in which Seller maintains an account or safety deposit
box, the account numbers of each such account, and the names of all persons who
are authorized to draw thereon or have access thereto.

4.30 SUPPLIERS. Seller has provided Purchaser with Seller's accounts payable
master file and register as of May 22, 1999. Seller has no reason to believe
that the benefits of any relationship with any of the major suppliers of the
Business will not continue after the Closing Date in substantially the same
manner as before this Agreement.

4.31 INVENTORY. Seller's inventory (including Consignment Inventory), included
in the Assets has been acquired in the ordinary course of the Business. Subject
to an allowance for obsolete, damaged inventory and shrinkage consistent with
the allowances reflected in the most recent Audited Financial Statements and
subject to inventory that is being repaired in the ordinary course of the
Business, Seller's inventory (including Consignment Inventory) consists of items
which are not damaged and are of a quality and quantity usable and saleable in
the ordinary course of the Business. To the knowledge of Seller, Seller's
inventories (including Consignment Inventory) are labelled, stored and sold in
substantial compliance with all applicable manufacturer's warranties,
consignment agreements, and all applicable federal, provincial and local laws.


<PAGE>   33

                                      -29-


4.32 PRODUCT WARRANTIES ETC. Schedule 4.32 is a complete list of all express
warranties and store repair and return policies in respect of products and
services sold and provided by Seller in connection with the Business.

4.33 INSOLVENCY PROCEEDINGS. No insolvency proceedings of any kind or nature,
including, without limitation, bankruptcy, receivership, reorganization, or
other arrangements with creditors, whether voluntary or involuntary, with
respect to Seller are pending or, to Seller's knowledge, threatened.

4.34 BOOKS AND RECORDS. Subject to adjustments to be made at the end of Seller's
current fiscal year in the ordinary course of preparing Seller's audited
financial statements for such year consistent with past practices, the books and
records of Seller fairly present, in all material respects, in accordance with
generally accepted accounting principles, the financial position of Seller, and
all material financial transactions of Seller relating to the Business have been
recorded in such books and records.

4.35 YEAR 2000 COMPLIANCE. Seller has adopted and is diligently implementing a
Year 2000 compliance plan (the "Year 2000 Plan"), a copy of which is attached
hereto as Schedule 4.35. All remediation, testing and certification required by
such plan will be completed by no later than December 31, 1999. To the knowledge
of Seller, the Year 2000 Plan, including the remediation efforts and contingency
plans therein, is reasonable and prudent in light of the Assets and Business. To
the knowledge of Seller, if the Year 2000 Plan is completed in accordance with
its terms, all material Systems and Software will be Year 2000 Compliant.

4.36 SCHEDULES. The Schedules in this Agreement contain certain information
regarding Seller and are attached to and form a part of this Agreement, and all
information set forth in the Schedules is true and correct in all material
respects as of the date of this Agreement. The Schedules do not omit to state
any material fact necessary in order to make the statements therein not
misleading, and shall be deemed for all purposes of this Agreement to constitute
part of Seller's representations and warranties under this Agreement.

4.37 FULL DISCLOSURE. No representation or warranty made by Seller in this
Agreement contains any untrue statement of any material fact and such
representations and warranties do not omit to state any material fact necessary
in order to make such representations and warranties not misleading.

                                   ARTICLE 5
              REPRESENTATIONS AND WARRANTIES OF PURCHASER AND ZALE

      Each of Purchaser and Zale hereby represents and warrants to Seller as
follows and acknowledges that Seller is relying on such representations and
warranties in entering into this Agreement and in consummating the transactions
contemplated herein:

5.1 ORGANIZATION AND GOOD STANDING. Purchaser is a corporation organized and
existing under the laws of the Province of Nova Scotia and Zale is a corporation
organized and existing under the laws of the State of Delaware.


<PAGE>   34

                                      -30-


5.2 POWER AND AUTHORITY. It has the requisite power and authority to enter into
this Agreement, to perform its obligations hereunder and to consummate the
transactions contemplated hereby. The execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby have been duly
authorized by all necessary action on its part, and no other proceedings on its
part are necessary to authorize the execution, delivery and performance of this
Agreement by it.

5.3 BINDING EFFECT. This Agreement has been duly executed and delivered by it
and constitutes the legal, valid and binding obligation of it, enforceable in
accordance with its terms.

5.4 NO VIOLATION; CONSENTS. Neither the execution and delivery of this Agreement
by it nor the performance by it of its obligations hereunder will:

      (a)   violate or conflict with any provision of its articles or by-laws or
            resolutions of its board of directors (or any committee thereof or
            its shareholders);

      (b)   breach or otherwise constitute or give rise to a default under any
            contract, commitment or other obligation to or by which it is a
            party or by which it or its assets are bound; or

      (c)   violate any statute, ordinance, law, rule, regulation, judgement,
            order or decree of any court or other governmental or regulatory
            authority to which it is subject.

5.5 CONSENTS AND APPROVALS. There is no requirement for it to make any filing
with, give any notice to or obtain any licence, permit, certificate,
registration, authorization, consent or approval of, any governmental or
regulatory authority as a condition to the lawful consummation of the
transactions contemplated by this Agreement.

5.6 GST REGISTRATION. Purchaser is a GST registrant for purposes of the ETA
whose registration number is 86603 8425RT0001.

5.7 FULL DISCLOSURE. No representation or warranty made by it in this Agreement
contains any untrue statement of any material fact and such representations and
warranties do not omit to state any material fact necessary in order to make
such representations and warranties not misleading.

                                   ARTICLE 6
                       COVENANTS OF SELLER PENDING CLOSING

      Seller agrees that, unless it shall have obtained the prior written
approval of Purchaser, from the date hereof until the Closing, it shall comply
with the following:

6.1 CONDUCT OF THE BUSINESS PENDING CLOSING.

      (a)   Seller shall carry on the Business in the ordinary course of
            business consistent with past practices, will preserve intact the
            present organization of the Business,

<PAGE>   35

                                      -31-


            and will use all reasonable efforts to keep available the services
            of the present officers and employees of the Business and to
            preserve the Business's goodwill.

      (b)   Seller will maintain all of the tangible assets comprising the
            Assets in good operating condition, having regard to their use and
            age (ordinary wear and tear excepted).

      (c)   Seller will maintain and keep in full force and effect all of the
            insurance coverage currently maintained by it on the Assets and the
            Business.

      (d)   Seller will not sell, mortgage, pledge, lease, or otherwise transfer
            or dispose of any of the Assets or enter into any agreement with
            respect to the foregoing, other than in the ordinary course of
            business consistent with past practices.

      (e)   Seller will not increase the benefits or other compensation payable
            or to become payable to any of its employees, increase any payment
            of or commitment to pay any bonus, profit sharing or other
            extraordinary compensation to any of its employees, make any
            severance payments or enter into any agreement with respect to the
            foregoing, in each case other than in the ordinary course of
            business consistent with past practices; provided, however, that in
            no event shall Seller enter into any employment agreements nor any
            amendments to existing employment agreements with any store manager,
            any employee who works at Seller's head office or any officer of
            Seller.

      (f)   Seller will maintain its books and records in the ordinary course of
            business consistent with past practices.

      (g)   Seller will use reasonable commercial efforts to protect all
            confidential information and trade secrets of the Business.

      (h)   Seller will not incur any indebtedness for any liabilities, or pay
            for or prepay any liabilities incurred, other than in the ordinary
            course of business consistent with past practices.

      (i)   Seller shall not enter into any lease, offer to lease or commitment
            in respect of real property or any amendment, modification, renewal
            or variation of any existing Facility Lease.

6.2 INTENTIONALLY DELETED.

6.3 ACCESS TO THE BUSINESS. Seller shall permit Purchaser and its
representatives, agents, counsel and accountants, to have full access at all
reasonable times to the Premises, Assets, financial statements, Contracts,
books, records and working papers of, and other relevant information pertaining
to, Seller and the Business and to cause its officers and employees to furnish
to Purchaser and its representatives, agents, counsel and accountants, such
financial and operating data and other information with respect to Seller and
the Business that is in the possession or under the control of Seller as
Purchaser may reasonably request.


<PAGE>   36

                                      -32-


At Purchaser's request, Seller shall co-operate with Purchaser in arranging any
such meetings as Purchaser should reasonably request with:

      (a)   senior employees employed in the Business;

      (b)   customers, suppliers, distributors or others who have or have had a
            business relationship with Seller in respect of the Business; and

      (c)   the auditors, solicitors or any other persons engaged or previously
            engaged to provide services to Seller who have knowledge of matters
            relating to the Business or Assets.

6.4 UPDATES. Seller shall promptly notify Purchaser by written updates (each a
"Supplement") to each of its representations and warranties contained herein of
any matters occurring after the date hereof which, if existing or occurring on
the date hereof, would have been required to be set forth on a Schedule to this
Agreement or which would render inaccurate any of the representations or
warranties made by Seller in this Agreement and shall identify in such notice
each such representation and warranty to which such Supplement applies. Upon
Purchaser's written acceptance of each such Supplement, which acceptance shall
be in the Purchaser's discretion, acting reasonably, the representations and
warranties (expressly identified in such Supplement) contained herein and in the
Schedules shall be deemed to have been amended as of the date of this Agreement
as set forth in such Supplement and for greater certainty each such Supplement
(as accepted) shall be deemed to have cured any breaches of any such
representation or warranty to the extent of the additional disclosure in such
Supplement for all purposes of this Agreement including, without limitation, for
purposes of Article 11 hereof.

6.5 DELIVERY OF BOOKS AND RECORDS. At the Time of Closing, there shall be
delivered to Purchaser by Seller all the books and records described in
subsection 2.1(k) that are included in the Assets. Purchaser agrees that it will
preserve the books and records so delivered to it for a period of three (3)
years from the Closing Date or, if longer, for the period referred to in any
applicable statute of limitations, or for such longer period as is required by
any applicable law, and will permit Seller or its authorized representatives
reasonable access thereto in connection with the affairs of Seller relating to
its matters, but Purchaser shall not be responsible or liable to Seller for or
as result of any accidental loss or destruction of or damage to any such books
or records unless such loss, destruction or damage resulted from Purchaser's
gross negligence or wilful misconduct.

6.6 CHANGE THE USE OF NAME. Seller agrees that contemporaneously with the
Closing it shall change its name and the names of any of its Affiliates that
include the words "Peoples Jewellers" to a name that does not include the words
"Peoples Jewellers" or any part thereof or any similar words. Seller agrees that
from and after the Closing Date neither Seller nor any of its Affiliates will
use the words "Peoples Jewellers" or any other trade name or trademark set forth
in Schedule 4.13 or any part thereof or any similar words.


<PAGE>   37
                                      -33-


                                   ARTICLE 7
                     CONDITIONS TO OBLIGATIONS OF PURCHASER

      The purchase and sale of the Assets pursuant to this Agreement is subject
to the fulfilment prior to or at the Time of Closing of each of the following
terms and conditions which are for the exclusive benefit of Purchaser, any of
which may be waived in writing by Purchaser in its sole discretion:

7.1 REPRESENTATIONS AND WARRANTIES. All representations and warranties of Seller
contained in this Agreement shall be true and correct in all material respects
as of the date hereof, and such representations and warranties (as amended
pursuant to any Supplement accepted by Purchaser by section 6.4) shall be true
and correct in all material respects as of the Time of Closing (as if made at
and as of such time).

7.2 PERFORMANCE OF AGREEMENTS. Seller shall have performed and complied with all
agreements and covenants required by this Agreement to be performed or complied
with by it prior to or at the Time of Closing including, without limitation, the
deliveries pursuant to section 3.4.

7.3 APPROVALS. Any and all governmental authorities, bodies or agencies having
jurisdiction over the transactions contemplated by this Agreement shall have
granted such consents, authorizations and approvals as are necessary for the
consummation thereof, and all applicable waiting or similar periods required by
law shall have expired including, without limitation, those described in
Schedule 4.6, in each case in form and substance satisfactory to Purchaser,
acting reasonably.

7.4 CONSENTS AND APPROVALS OF THIRD PARTIES. All consents, authorizations,
notices and approvals to the transactions contemplated by this Agreement that
are required from any third party pursuant to the terms of any Contract
described in Schedule 4.6 or any Facility Leases shall have been duly obtained
and all such consents, authorizations, notices and approvals shall be in form
and substance reasonably satisfactory to Purchaser.

7.5 NO INJUNCTIONS. No preliminary or permanent injunction or other order by any
federal, provincial or local court which acts to prevent the consummation of the
transactions contemplated by this Agreement shall have been issued at the
request of any person (other than Purchaser) and remain in effect, and no action
to obtain any such injunction or order shall have been filed by any person
(other than Purchaser) and remain pending.

7.6 ORDINARY COURSE OF BUSINESS. Except as set forth in Schedule 4.16, Seller
shall have operated the Business in the ordinary course consistent with past
practices since December 31, 1998, and there shall not have occurred any
material adverse change in the Business or the Assets since such date.


<PAGE>   38

                                      -34-


                                   ARTICLE 8
                       CONDITIONS TO OBLIGATIONS OF SELLER

      The purchase and sale of the Assets pursuant to this Agreement is subject
to the fulfilment prior to or at the Time of Closing of each of the following
terms and conditions which are for the exclusive benefit of Seller, any of which
may be waived in writing by Seller in its sole discretion:

8.1 REPRESENTATIONS AND WARRANTIES. All representations and warranties of
Purchaser and Zale contained in this Agreement shall be true and correct in all
material respects as of the date hereof, and such representations and warranties
shall be true and correct in all material respects as of the Time of Closing (as
if made at and as of such time).

8.2 PERFORMANCE OF AGREEMENTS. Purchaser shall have fully performed and complied
with all agreements and covenants required by this Agreement to be performed or
complied with by it prior to or at the Time of Closing including, without
limitation, the deliveries pursuant to section 3.7.

8.3 APPROVALS. Any and all governmental authorities, bodies or agencies having
jurisdiction over the transactions contemplated by this Agreement shall have
granted such consents, authorizations and approvals as are necessary for the
consummation thereof, and all applicable waiting or similar periods required by
law shall have expired.

8.4 CONSENTS AND APPROVALS OF THIRD PARTIES. All consents, authorizations and
approvals to the transactions contemplated by this Agreement that are required
from any third party pursuant to the terms of any Material Contract or any
Facility Lease shall have been duly obtained.

8.5 NO INJUNCTIONS. No preliminary or permanent injunction or other order by any
federal, provincial or local court which acts to prevent the consummation of the
transactions contemplated by this Agreement shall have been issued at the
request of any person (other than Seller) and remain in effect, and no action to
obtain any such injunction or order shall have been filed by any person (other
than Seller) and remain pending.

                                   ARTICLE 9
                                  TERMINATION

9.1 TERMINATION. This Agreement and the transactions contemplated hereby may be
terminated as follows:

      (a)   At any time prior to the Closing, by the mutual written consent of
            the Parties.

      (b)   By Purchaser at the Time of Closing by notice in writing to the
            other Parties, if Purchaser is prepared to close and all conditions
            of Seller's obligations to close pursuant to Article 8 have been
            satisfied and Seller fails to deliver the documents referred to in
            section 3.4 or fails to satisfy any of the conditions to Closing set
            forth in Article 7 hereof.


<PAGE>   39
                                      -35-


      (c)   By Purchaser on the Cut-Off Date by notice in writing to the other
            Parties, if Seller fails to cure any material breach of this
            Agreement by such date, after receiving written notice thereof on or
            before the Closing Date from Purchaser.

      (d)   By Seller at the Time of Closing, by notice in writing to the other
            Parties, if Seller is prepared to close and all conditions to
            Purchaser's obligations to close pursuant to Article 7 have been
            satisfied and Purchaser fails to deliver the documents referred to
            in section 3.6 or fails to satisfy any of the conditions to Closing
            set forth in Article 8 hereof.

      (e)   By Seller on the Cut-Off Date, by notice in writing to the other
            Parties, if Purchaser fails to cure any material breach of this
            Agreement by such date after receiving written notice thereof on or
            before the Closing Date from Seller.

9.2 CUT-OFF DATE. If the Closing shall not have occurred on or before June 15,
1999 or such other date as the parties may agree (the "Cut-Off Date"), either
Party may terminate this Agreement by delivering written notice thereof to the
other Party.

9.3 EFFECT OF TERMINATION. Each Party's right of termination under section 9.1
is in addition to any other rights it may have under this Agreement or
otherwise, and the exercise of a right of termination hereunder shall not be an
election of remedies.

                                   ARTICLE 10
                         OTHER AGREEMENTS OF THE PARTIES

10.1 COMMERCIALLY REASONABLE EFFORTS. From the date hereof until the Closing
Date, upon the terms and subject to the conditions of this Agreement, each Party
shall use all commercially reasonable efforts to take or cause to be taken all
actions and to do or cause to be done all things necessary to consummate the
transactions contemplated by this Agreement.

10.2 BROKERS; EXPENSES. Except for the liability incurred by Seller for
compensation owing to ScotiaMcLeod Inc. in connection with the transactions
contemplated by this Agreement which compensation is $872,934.58 in the
aggregate, the Parties hereby represents and warrants to the others that it has
not incurred any liability for brokerage fees, finder's fees, agent's
commissions or other similar forms of compensation in connection with or in any
way related to the transactions contemplated by this Agreement. Each Party
hereto shall pay its own fees and expenses (including the fees and expenses of
its attorneys, accountants, investment bankers, brokers, financial advisors and
other professionals) incurred in connection with this Agreement and the
transactions contemplated hereby; provided, however, that if any fees and
expenses of Seller in respect of this Agreement and the transaction contemplated
hereby are paid by Seller prior to the Closing, such fees and expenses shall be
identified by Seller to Purchaser prior to the Closing and the Purchase Price
shall accordingly be reduced by the amount of such fees and expenses before any
applicable GST in respect thereof.

10.3 PUBLICITY AND CONFIDENTIALITY. No Party shall issue any press release,
written public statement or announcement relating to this Agreement or the
transactions contemplated hereby

<PAGE>   40

                                      -36-


without the written prior approval of the other Parties in each instance, except
to the extent such disclosure is required by law (in which case such Party shall
use all reasonable efforts to give the other Parties prior notice thereof). The
Parties hereby agree to be bound by the terms of the confidentiality agreement
entered into between Seller and Zale dated March 2, 1998 as if Purchaser was a
party thereto in addition to Zale.

10.4 TRANSFERRED EMPLOYEES.

      (a)   Purchaser shall, with effect from and after the Effective Time but
            conditional upon the Closing, offer employment to all Seller's
            employees (the "Transferred Employees"), on substantially the same
            terms and conditions as such Transferred Employees are presently
            employed by Seller, and Purchaser shall recognize and preserve, for
            all purposes (including for purposes of section 10.4(b)), the
            Transferred Employees' years of service with Seller and Peoples
            Jewellers Limited and any Affiliates thereof as set forth on
            Schedule 4.22. Without limiting the scope of the foregoing,
            Purchaser shall provide to the Transferred Employees employment
            conditions, benefits, responsibilities and duties which are
            substantially the same as those upon which the Transferred Employees
            are presently employed by Seller including, without limitation, the
            employment conditions and benefits set out in Schedules 4.22 and
            4.23 and Purchaser shall, with respect to each Transferred Employee,
            honour his/her outstanding vacation entitlement. Such offers of
            employment shall be given to all of the Transferred Employees at
            least two (2) Business Days prior to Closing and shall be in form
            and substance satisfactory to Seller, acting reasonably.

      (b)   Purchaser shall be responsible for all expenses, costs and other
            liabilities and obligations of any kind whatsoever arising out of or
            in connection with (i) the termination of employment of those
            Transferred Employees who do not accept Purchaser's offer of
            employment referred to in section 10.4(a), except for those
            Transferred Employees set forth in Schedule 4.22B and Tanya
            Boyd-Saffran and Euan McGrath and (ii) the employment or the
            termination of employment, subsequent to the Closing Date of those
            Transferred Employees who accept Purchaser's offer of employment
            referred to in section 10.4(a) above.

      (c)   Purchaser shall assume the obligations of Seller pursuant to the
            Contracts set forth in Schedule 4.23A and shall upon termination of
            employment pursuant to such Contracts pay to such employees the
            amounts set forth in Schedule 4.23A, provided such employees provide
            a full and final release of any claims they may have under such
            agreements, substantially in the form of Exhibit J.

10.5 EXCLUSIVITY. Seller hereby agrees that, from March 16, 1999 until the
Cut-Off Date, neither Seller nor any of its officers, directors, employees,
representatives, attorneys, investment bankers, advisors or agents will directly
or indirectly: (a) discuss, negotiate or enter into any agreements or
understandings with, or solicit offers from or enter into negotiations with, any
person or entity other than Purchaser (whether solicited or unsolicited) for the
purchase and sale, regardless of structure, of any of the stock in the capital
of Seller or any of the assets of Seller other than in the ordinary course of
business, whether by merger, sale of shares or otherwise

<PAGE>   41

                                      -37-


(each a "Prohibited Transaction"); (b) participate in any discussions or
negotiations regarding, or furnish to any person or entity (other than
Purchaser) any information with respect to, or otherwise assist, participate in,
co-operate with, facilitate or encourage, any Prohibited Transaction; or (c)
consummate or agree to consummate any Prohibited Transaction. In the event
Seller breaches the provisions of this Section 10.5, then Seller shall
immediately make a cash payment to Purchaser (as liquidated damages) in the
amount of Canadian $5,000,000.

10.6 BULK SALES ACT. Purchaser agrees to waive compliance with the requirements
of the Bulk Sales Act (Ontario) (and such other similar provincial legislation)
(collectively, the "Bulk Sales Legislation") and Seller hereby indemnifies and
agrees to promptly defend and hold harmless Purchaser, its Affiliates, and their
respective directors, officers, employees and agents from any and all claims,
demands, actions, causes of action, damages, losses, costs or expenses
(including reasonable legal fees and disbursements) which any of them may suffer
or incur by virtue of non-compliance with provisions of the Bulk Sales
Legislation in connection with the transactions contemplated herein.

10.7 TAX RETURNS AND AUDITS. After the Closing, each of the Parties agrees to
provide timely notice to all relevant taxing authorities of such Party's current
address(es) and any changes thereto and:

      (a)   provide the others with such assistance as may be reasonably
            requested by such others in connection with the preparation of any
            tax return, election, filing or report relating to liability for
            taxes, in respect of the Business or the Assets for taxable periods
            for which the requesting Party may have a liability under this
            Agreement;

      (b)   make available to the requesting Party any records or information
            which may be relevant to such tax return, election, filing or report
            or any audit or examination referred to in section 10.7(c);

      (c)   provide the others with such assistance as may be reasonably
            requested by such others in connection with any audit or examination
            by any taxing authority, or any judicial or administrative
            proceedings relating to liability for taxes in respect of the
            Business or the Assets; provided, however, if providing such
            assistance would otherwise unduly interfere with the Business of the
            Purchaser, the Purchaser may in its reasonable discretion charge the
            Seller with a reasonable fee for the provision of such assistance
            or, with the prior approval of Seller, temporarily hire such
            additional staff, at the expense of Seller, to provide such
            assistance;

      (d)   use commercially reasonable efforts to provide timely notice in
            writing of any pending or threatened tax audits or assessments
            relating to the Business or the Assets for taxable periods for which
            the other may have a liability under this Agreement; and

      (e)   use commercially reasonable efforts to furnish the other with copies
            of all correspondence received from or information requested by any
            taxing authority in

<PAGE>   42

                                      -38-


            connection with any tax audit with respect to any taxable period,
            for which the other may have a liability under this Agreement.

The Parties must keep confidential (unless otherwise required by law or
necessary for purposes of operating the Business in the ordinary course) any
information obtained pursuant to this section 10.7.

10.8 LITIGATION. After the Closing, each of the Parties agrees to:

      (a)   provide the others with such assistance as may be reasonably
            requested by such others in connection with any litigation, action,
            suit, proceeding, arbitration, mediation, hearing or governmental
            investigation (hereinafter called "Proceeding") relating to the
            Business or the Assets and for which the other Party may have a
            liability including, without limitation, making available to such
            other employees whose assistance, testimony or presence may be of
            assistance to such other in connection with evaluating, defending or
            preparing for any such Proceeding;

      (b)   make available to the requesting Party all documents, records and
            other materials which may be relevant in connection with such
            Proceeding;

      (c)   use commercially reasonable efforts to provide timely notice in
            writing of any pending or threatened Proceeding relating to the
            Business or the Assets for the periods prior to Closing; and

      (d)   use commercially reasonable efforts to furnish the others with all
            copies of correspondence received from any governmental authority in
            connection with any governmental investigation or proceeding
            relating to the Business or the Assets for the periods prior to
            Closing.

For purposes of (a) above, Seller shall make available such directors or
officers of Seller that would have knowledge of the facts pertaining to any such
Proceeding. The Parties must keep confidential (unless otherwise required by law
or necessary for purposes of operating the Business in the ordinary course) any
information obtained pursuant to this section 10.8.

10.9 REIMBURSEMENT OF EXPENSES FOR SELLER POST-CLOSING. Purchaser hereby
covenants and agrees to reimburse Seller forthwith upon request for all
reasonable out-of-pocket fees and expenses incurred in connection with the
necessary operations of Seller relating to the period after Closing of Seller
(other than any legal fees incurred by Seller in respect of a dispute between
Seller and Purchaser regarding a Purchaser Claim) or the wind-up and/or
dissolution of Seller (provided Seller is not engaged in any active business
after Closing) up to a maximum of $50,000 in each of the two years following
Closing, provided Seller provides Purchaser copies of all invoices for such fees
and expenses.

10.10 ACKNOWLEDGEMENT. Notwithstanding anything contained herein to the
contrary, each of Purchaser and Zale hereby acknowledge and agree that it shall
not make any claim for indemnification pursuant to Article 11 of the Agreement
in respect of any Losses (other than a

<PAGE>   43

                                      -39-


Third Party Claim) suffered or incurred by Purchaser, its Affiliates or their
respective directors, officers, employees or agents as a result of or arising
directly or indirectly out of, or in connection with, (i) the allocation by
Seller of the fixed assets portion of the purchase price paid by Seller for the
acquisition of certain property and assets of Peoples Jewellers Limited/Les
Bijoutiers Diamantaires Peoples Limitee pursuant to an agreement made as of
September 2, 1993 between Seller and Peat Marwick Thorne Inc., Receiver and
Manager of the undertaking, property and assets of Peoples Jewellers Limited/Les
Bijoutiers Diamantaires Peoples Limitee or (ii) Seller's accounting policies for
depreciation or amortization of such fixed assets.

                                   ARTICLE 11
                   SURVIVAL OF REPRESENTATIONS, WARRANTIES AND
                                INDEMNIFICATION

11.1 SURVIVAL OF REPRESENTATIONS AND WARRANTIES. The representations and
warranties of the Parties contained in this Agreement and in all certificates
and documents delivered pursuant to or contemplated by this Agreement shall
survive the closing of the transactions contemplated hereby and shall continue
for a period of eighteen (18) months from the Time of Closing and
notwithstanding such Closing nor any investigation made by or on behalf of the
Party entitled to the benefit thereof shall continue in full force and effect
for the benefit of the Party entitled to the benefit thereof during such period
except that:

      (a)   the representations and warranties set out in section 4.20 (and the
            corresponding representations and warranties set out in the
            officer's certificate to be delivered on Closing) shall survive the
            closing of the transactions contemplated hereby and continue in full
            force and effect until 10 days after the expiration of the period,
            if any, during which an assessment, reassessment or other form of
            recognized document assessing liability for tax, interest or
            penalties under applicable tax legislation in respect of any
            taxation year to which such representations and warranties extend
            could be issued under such tax legislation to Seller;

      (b)   the representations and warranties set out in section 4.13A (and the
            corresponding representations and warranties set out in the
            officer's certificate to be delivered on Closing) shall survive the
            closing of the transactions contemplated hereby and continue in full
            force and effect until 10 days after the expiration of the period,
            if any, during which any liability for environmental matters under
            applicable Environmental Law to which such representations and
            warranties extend could be issued under such environmental
            legislation applicable to Seller, provided Seller did not file at
            any time prior to Closing any waiver or other document extending
            such period; and

      (c)   any claim for any breach of any representation and warranty
            contained in this Agreement or in any agreement, instrument,
            certificate or any other document executed or delivered pursuant
            hereto involving fraud or fraudulent misrepresentation may be made
            at any time following the Closing Date, subject only to applicable
            limitation periods imposed by law.


<PAGE>   44

                                      -40-


11.2 NON-WAIVER. No investigations made by or on behalf of a Party at any time
shall have the effect of waiving, diminishing the scope of or otherwise
affecting any representation or warranty made by the other Party herein or
pursuant hereto.

11.3 INDEMNIFICATION BY SELLER. Seller hereby indemnifies and agrees to promptly
defend and hold harmless Purchaser, its Affiliates and their respective
directors, officers, employees and agents from all Losses (hereinafter called a
"Purchaser Claim") suffered or incurred by any of them as a result of or arising
directly or indirectly out of or in connection with:

      (a)   any breach by Seller of or any inaccuracy of any representation or
            warranty of Seller contained in this Agreement or in any agreement,
            certificate or other document delivered pursuant hereto (provided
            that Seller shall not be required to indemnify or save harmless
            Purchaser, its Affiliates and their respective directors, officers,
            employees or agents in respect of any breach or inaccuracy of any
            representation or warranty unless Purchaser, its Affiliates or their
            respective directors, officers, employees or agents shall have
            provided notice to Seller in accordance with section 12.1 on or
            prior to the expiration of the applicable time period related to
            such representation and warranty as set out in section 11.1);

      (b)   any breach or non-performance by Seller of any covenant to be
            performed by it that is contained in this Agreement or in any
            agreement, certificate or other document delivered pursuant hereto;
            and

      (c)   any failure by Seller to pay, satisfy, discharge, perform or fulfil
            any of the Excluded Liabilities.

11.4 INDEMNIFICATION BY PURCHASER. Purchaser hereby indemnifies and agrees to
promptly defend and hold harmless Seller and its directors, officers, employees
and agents from all Losses suffered or incurred by any of them as a result of or
arising directly or indirectly out of or in connection with:

      (a)   any breach by Purchaser or Zale of or any inaccuracy of any
            representation or warranty contained in this Agreement or in any
            agreement, instrument, certificate or other document delivered
            pursuant hereto (provided that Purchaser shall not be required to
            indemnify or save harmless Seller, and its directors, officers,
            employees or agents in respect of any breach or inaccuracy of any
            representation or warranty unless Seller, or its directors,
            officers, employees or agents shall have provided notice to
            Purchaser in accordance with section 12.1 on or prior to the
            expiration of the applicable time period related to such
            representation and warranty as set out in section 11.1);

      (b)   any breach or non-performance by Purchaser of any covenant to be
            performed by it that is contained in this Agreement or in any
            agreement, certificate or other document delivered pursuant hereto;
            and

      (c)   any failure by Purchaser to pay, satisfy, discharge, perform or
            fulfil any of the Assumed Liabilities.


<PAGE>   45

                                      -41-


11.5 ADMINISTRATION OF THIRD PARTY CLAIMS.

      (a)   Whenever any claim shall arise for indemnification under this
            Article 11, the Party entitled to indemnification (the "Indemnified
            Party") shall promptly notify the other Party (the "Indemnifying
            Party") of the claim and, when known, the facts constituting the
            basis for such claim.

      (b)   In the event of any claim for indemnification hereunder resulting
            from or in connection with any claim or legal proceeding by a person
            who is not a party to this Agreement (a "Third Party Claim"), such
            notice shall also specify, if known, the amount or a good faith
            estimate of the amount of the Losses arising therefrom.

      (c)   The Indemnified Party shall not settle or compromise or enter into
            any agreement to settle or compromise, or consent to entry of any
            judgement arising from, any Third Party Claim except in accordance
            with this section. With respect to any Third Party Claim, the
            Indemnifying Party shall undertake the defense thereof by
            representatives of its own choosing. The Indemnified Party shall
            have the right to participate (in a manner acceptable to the
            Indemnifying Party, acting reasonably) in any such defense of a
            Third Party Claim with advisory counsel of its own choosing at its
            own expense. Assuming it has received reasonably adequate advance
            notice of a Third Party Claim, in the event the Indemnifying Party,
            after two-thirds of the period for the presentation of a defense
            against any such Third Party Claim (taking into account any
            extensions to such period received by the Indemnifying Party
            pursuant to any order of a court of competent jurisdiction or
            otherwise), fails to begin to diligently defend it (or at any time
            thereafter ceases to diligently defend it), the Indemnified Party
            will have the right to undertake the defense, compromise or
            settlement of such Third Party Claim on behalf of, and for the
            account of, the Indemnifying Party, at the expense and risk of the
            Indemnifying Party.

11.6 MONETARY LIMITATIONS.

      (a)   Seller shall not be liable to Purchaser in respect of a Purchaser
            Claim under section 11.3 unless the aggregate amount finally
            adjudicated or agreed as being payable under section 11.3 in respect
            of any one or more Purchaser Claims exceeds $100,000 in the
            aggregate, in which case Seller will be liable for the full amount
            with first dollar coverage.

      (b)   The maximum aggregate amount which Purchaser may recover under this
            Agreement is an amount equal to $25,000,000.

      (c)   Notwithstanding anything contained herein to the contrary, the
            monetary limitation contained in this section 11.6 does not apply to
            any Purchaser Claim for indemnification for Losses arising out of or
            relating to section 11.3(c).

<PAGE>   46

                                      -42-


11.7 INSURANCE AND TAX LIMITATION.

      (a)   Seller shall not be liable to Purchaser for any Losses arising in
            respect of a Purchaser Claim to the extent recovered by Purchaser or
            any Affiliate under a policy of insurance; provided, however,
            Purchaser shall not be obliged to commence an action, claim, suit or
            proceeding against any person issuing such a policy of insurance in
            order to recover any such Losses.

      (b)   If Purchaser suffers Losses and actually receives a monetary tax
            benefit or tax credit, solely arising out of or by virtue of the
            matters to which the Losses relate, any liability of Seller under
            section 11.6 will be reduced by the net amount of such tax benefit
            or credit actually received.

11.8 SET-OFF UNDER ESCROW AGREEMENT. The Parties hereby acknowledge and agree
that the Purchaser may from time to time set-off amounts owing in respect of
Purchaser Claim(s) against the amount held by the Escrow Agent from time to
time, all in accordance with the terms and conditions set forth in the Escrow
Agreement, provided however, the Seller shall be responsible for any shortfall
or deficiency in respect of any Purchaser Claim(s).

11.9 EXCLUSION OF OTHER RIGHTS. No Party has the right to bring any proceeding
(except for any claim for fraud, specific performance or injunctive relief)
against any other party for a breach of any representation, warranty, covenant
or agreement contained in this Agreement whether in contract, tort or otherwise,
except pursuant to Article 11.

11.10 OBLIGATIONS OF ZALE. In consideration of Seller entering into this
Agreement with Purchaser rather than with Zale as contemplated in the letter of
intent referred to in section 1.6, Zale agrees to duly and punctually pay,
satisfy, perform, discharge and fulfil all of the liabilities and obligations of
Purchaser arising pursuant to this Agreement, the Escrow Agreement, the
Assumption Agreement or any other agreement, document, or instrument delivered
pursuant to this Agreement, as if Zale was a party to any such agreement,
document, or instrument in the place of Purchaser.

                                   ARTICLE 12
                                  MISCELLANEOUS

12.1 NOTICES.

      (a)   All notices, consents, requests and other communications hereunder
            shall be in writing and shall be sent by hand delivery, by certified
            or registered mail (return-receipt requested), by a recognized
            national overnight courier service or by telecopy addressed as set
            forth below:

            (i)   If to Purchaser or Zale:

                  Zale Corporation
                  901 Walnut Hill Lane
                  Irving, Texas  75038-1003
                  U.S.A.

<PAGE>   47

                                      -43-


                  Attention:  Alan P. Shor, Esq.
                  Facsimile:  (972) 580-5238

                  and a copy to:

                  Morris/Rose/Ledgett
                  161 Bay Street, Suite 2600
                  Toronto, Ontario  M5J 2S1
                  Canada

                  Attention: Chris J. Eustace, Esq.
                  Facsimile: (416) 863-9500

            (ii)  If to Seller:

                  Peoples Jewellers Corporation
                  1440 Don Mill Road
                  Don Mills, Ontario  M3B 3M1
                  Canada

                  Attention: E. Duff Scott, Esq.
                  Facsimile: (416) 391-7871

                  and after Closing:
                  with a copy to:

                  Stikeman, Elliott
                  Commerce Court West
                  53rd Floor
                  Toronto, Ontario  M5L 1B9
                  Canada

                  Attention: Mihkel E. Voore, Esq.
                  Facsimile: (416) 947-0866

            (b)   Notices delivered pursuant to section 12.1(a) shall be deemed
                  given: (i) at the time delivered, if personally delivered or
                  if delivered by overnight courier; (ii) at the time received,
                  if mailed; and (iii) one (1) Business Day after transmission
                  by telecopy.

            (c)   Either Party hereto may change the address to which notice is
                  to be sent by written notice to the other Party in accordance
                  with this section 12.1.


<PAGE>   48

                                      -44-


12.2 REASONABLE EFFORTS TO SETTLE DISPUTES. In the event that a dispute, claim
(save for a claim for fraud, specific performance or injunctive relief),
question or difference (a "Dispute") arises out of or relating to this Agreement
or the breach thereof, or relating to the interpretation or implementation of
any of the provisions hereof or any document, agreement or instrument delivered
hereunder (other than a Third Party Claim which shall be resolved in the manner
set forth in section 11.5), the Parties shall use their reasonable endeavours to
settle the Dispute. To this effect, they shall consult and negotiate with each
other, in good faith and understanding of their mutual interest, to reach a just
and equitable solution satisfactory to all Parties.

12.3 ARBITRATION. If the Parties do not reach a solution pursuant to section
12.2 within a period of 60 days following the first notice of Dispute by any
Party to the others, then upon written notice by any Party to the other Parties,
the Dispute shall be finally settled by arbitration in accordance with the
provisions of the Arbitrations Act (Ontario) based upon the following:

      (a)   the arbitration tribunal shall consist of one arbitrator appointed
            by mutual agreement of the Parties, or in the event of failure to
            agree within 10 Business Days following delivery of the written
            notice to arbitrate, any Party may apply to a judge of the Ontario
            Court (General Division) to appoint an arbitrator. The arbitrator
            shall be qualified by education and training to pass upon the
            particular matter to be decided;

      (b)   the arbitrator shall be instructed that time is of the essence in
            the arbitration proceeding and, in any event, the arbitration award
            must be made within 30 days of the submission of the Dispute to
            arbitration;

      (c)   after written notice is given to refer any Dispute to arbitration,
            the Parties will meet within 15 Business Days of delivery of the
            notice and will negotiate in good faith any changes in these
            arbitration provisions or the rules of arbitration which are herein
            adopted, in an effort to expedite the process and otherwise ensure
            that the process is appropriate given the nature of the Dispute and
            the values at risk;

      (d)   the arbitration shall be conducted in English and shall take place
            in Toronto, Ontario;

      (e)   the arbitration award shall be given in writing and shall be final
            and binding on the Parties, not subject to any appeal and the costs
            of any such arbitration shall be borne equally between Seller and
            Purchaser;

      (f)   judgement upon any award may be entered in any court having
            jurisdiction or application may be made to the court for a judicial
            recognition of the award or an order of enforcement, as the case may
            be;

      (g)   all Disputes referred to arbitration (including the scope of the
            agreement to arbitrate, any statute of limitations, set-off claims,
            conflict of laws rules, tort claims and interest claims) shall be
            governed by the substantive law of Ontario; and


<PAGE>   49

                                      -45-


      (h)         the Parties agree that the arbitration shall be kept
                  confidential and that the existence of the proceeding and any
                  element of it (including any pleadings, briefs or other
                  documents submitted or exchanged, any testimony or other oral
                  submissions and any awards) shall not be disclosed beyond the
                  arbitrator, the Parties, their counsel and any person
                  necessary to the conduct of the proceeding, except as may
                  lawfully be required in judicial proceedings relating to the
                  arbitration or otherwise.

12.4 WAIVER; AMENDMENT. No waiver, termination or discharge of this Agreement,
or any of the terms or provisions hereof, shall be binding upon any Party unless
confirmed in writing. No waiver by any Party of any term or provision of this
Agreement or of any default hereunder shall affect such Party's rights
thereafter to enforce such term or provision or to exercise any right or remedy
in the event of any other default, whether or not similar. This Agreement may
not be modified or amended except by a writing executed by each Party.

12.5 FURTHER ASSURANCES. Each Party covenants and agrees that it will at all
times after the Closing, at the expense and upon the request of the other Party,
promptly execute and deliver all such documents, including, without limitation,
all such additional conveyances, transfers, consents and other assurances and do
all such other acts and things as the other Party, acting reasonably, may from
time to time request be executed or done in order to better evidence or perfect
or effectuate any provision of this Agreement or of any agreement or other
document executed pursuant to this Agreement.

<PAGE>   50

                                      -46-


12.6 COUNTERPARTS; FAX SIGNATURES. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original, but all of which
together shall constitute the same Agreement. Any signature page of any such
counterpart, or any electronic facsimile thereof, may be attached or appended to
any other counterpart to complete a fully executed counterpart of this
Agreement, and any telecopy or other facsimile transmission of any signature
shall be deemed an original and shall bind each Party.

      IN WITNESS WHEREOF, the undersigned have caused their respective duly
authorized representatives to execute this Agreement as of the day and year
first above written.

                                      ZALE CANADA CO.

                                      Per: /s/ ROBERT J. DINICOLA
                                          --------------------------------------
                                          Name:  Robert J. DiNicola
                                          Title: Chairman and
                                                 Chief Executive Officer


                                      ZALE CORPORATION

                                      Per: /s/ ALAN P. SHOR
                                          --------------------------------------
                                          Name:  Alan P. Shor
                                          Title: Executive Vice-President,
                                                 Chief Logistics Officer
                                                 and Secretary


                                      PEOPLES JEWELLERS CORPORATION

                                      Per: /s/ CLARE R. COPELAND
                                          --------------------------------------
                                          Name:  Clare R. Copeland
                                          Title: Chief Executive Officer

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