Sample Business Contracts


Employment Agreement - AdForce Inc. and Dee Cravens

Employment Forms

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                                [ADFORCE LOGO]

January 21, 1999




Mr. Dee Cravens
17235 Deerpark Road
Los Gatos, CA 95032

Dear Dee:

AdForce (the "Company") is pleased to offer employment to you on the following
terms and conditions:

     1.   POSITION.  You will serve in a full-time capacity in the position of
vice president of marketing.  Your primary duties will be to perform duties
typical and standard of a vice president and report directly to me.

     2.   COMPENSATION.  You will be paid an annual base salary of $185,000
payable in accordance with the Company's standard payroll practices for salaried
employees, plus a $25,000.00 (gross) hire-on bonus.  If you terminate your
employment within twelve (12) months of your hire date, you will be expected to
pay back your bonus on a prorated basis.  This total compensation package will
be subject to adjustment pursuant to the Company's employee compensation
policies in effect from time to time.

     3.   BENEFITS.  As an employee of the Company, you will be entitled to
participate in the Company's health insurance, vacation, and employee benefit
plans.  A copy of the ADFORCE benefit program is attached hereto as ATTACHMENT
1.

     4.   OPTIONS.  Subject to the approval of the Company's Board of Directors,
you will be granted an option to purchase 175,000 shares of the Company's Common
Stock at a price per share equal to the fair market value per share on the date
the option is granted.  The option will be subject to the usual terms and
conditions applicable to options granted under an option plan of the Company.
The option will be immediately exercisable and the purchasable shares will be
subject to repurchase by the Company at the exercise price.  The Company's
repurchase right will lapse and you will vest in 25% of the option shares after
one year of service and the balance will vest monthly over the next thirty-six
months, as set forth in the applicable agreement.  Options vested start date is
effective on employee's date of hire.

     5.   PROPRIETARY INFORMATION AND INVENTIONS AGREEMENT. As with all Company
employees, you will be required, as a condition to your employment with the
Company, to sign the Company's standard Proprietary Information and Inventions
Agreement, a copy of which is attached hereto as ATTACHMENT 2.


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<PAGE>


     6.   PERIOD OF EMPLOYMENT.  Your effective hire date will be February 1,
1999 or before, with a probationary period of 90 days.  Your employment with the
Company will be "at will," meaning that either you or the Company will be
entitled to terminate your employment at any time for any reason, with or
without cause.  Any contrary representations which may have been made to you are
superseded by this offer.  This is the full and complete agreement between you
and the Company on this term.  Although your job duties, title, compensation and
benefits, as well as the Company's personnel policies and procedures, may change
from time to time, the "at will" nature of your employment may only be changed
in an express writing signed by you and approved by the Company's Board of
Directors.

     7.   OUTSIDE ACTIVITIES.  During the period that you render services to the
Company, you will not engage in any employment, business or activity that is in
any way competitive with the business or proposed business of the Company, or
any other gainful employment, business or activity, without the written consent
of the Company.  You also will not assist any person or organization in
competing with the Company or in preparing to engage in competition with the
business or proposed business of the Company.

     8.   OTHER.  This offer is contingent upon verification of acceptable
reference checks and expires on Monday, January 25, 1999.

     9.   ENTIRE AGREEMENT.  This letter and all of the exhibits attached hereto
contain all the terms of your employment with the Company and supersede any
prior representations or agreements, whether oral or written, between you and
the Company.

     We hope that you find the foregoing terms acceptable.  You may indicate
your agreement with these terms and accept this offer by signing and dating both
the enclosed duplicate original of this letter and the enclosed Proprietary
Information and Inventions Agreement and returning them to me.


                                        Very truly yours,

                                        ADFORCE



                                    By: Charles W. Berger
                                        --------------------------------
                                        Charles W. Berger
                                        Chairman and C.E.O.


I Have Read And Accepted This Employment Offer:


/s/ Dee Cravens
---------------------------------------------------------
Dee Cravens

Date: 1-21, 1999
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